Dive into the world of SEO for video content with our in-depth guide. Learn valuable strategies to optimize your videos for search engines, enhance discoverability, and unlock the full potential of your visual content.
Optimizing Video SEO: 10 Ways to Catapult Your Video Content to the Top of Search Rankings
Unlock the secrets to skyrocketing your video content to the top of search engine results with our comprehensive guide. From crafting enticing titles to leveraging keywords and engaging viewers, discover the proven strategies that will elevate your video content's visibility and impact. Don't miss out on conquering the realm of Video SEO and dominating search rankings!
Update your video marketing with these tips
Video is an active force in our current lives. If you upload videos onto your website, email newsletter, and social media, do you know if your type of video is trending? What types of video content is popular in 2021? Let’s view which video types you should consider for your business.
Video marketing works to connect your customers and viewers through all sorts of educational, informative, and entertaining content. Your company should have videos about your brand story, product demos, testimonials, and employee training. Now, how you talk about the type of content can be expressed through multiple types of video content such as YouTube shorts, IGTV or TikTok videos for how-to videos, live streaming to further connect with your audience, and 360º video for a truly unique experience.
Videos are an opportunity for your company to improve SEO, increase conversion rates and brand awareness. Viewers retain more information on video than other forms of content, which can help them make buying decisions. Whether you’re creating videos to promote your brand, product, or service, try your hand with these types of videos to boost your marketing strategy.
Written by: Kathi Fuhrman 2021 VIDEO MARKETING TIPS
Video SEO doesn’t need to be complex. Here’s what you need to know.
After going through the process of planning, writing, and producing a video for your business, you finally upload the video onto your blog, social media platforms, and email newsletter. A few days go by, and your video is not meeting the goals you set for it. So what went wrong? Does this sound like you? There may be many factors why your video may not have ranked high, but making your video marketable after publishing is key to reaching out to your viewers.
Search engine optimization for videos requires a strategy that is relevant, timely, and optimized. Since videos have been extremely popular over the years, with users watching videos as entertainment and educational source and marketers using video as an effective tool, invest in a proper SEO strategy to improve your video’s visibility on search engines.
Here are some strategies to keep your video optimized. Before you upload your video, reflect on your video marketing goals. What do you want to accomplish with your videos? This knowledge and research will guide you to determine if you want to upload your video on a platform that may increase your engagement, brand awareness, or traffic. When you’re ready to upload the video, write an engaging title and description to increase your chances of visibility. Use relevant keywords in the title and description because your viewers will use keywords to find videos like yours.
If your video is on display on your website, make the video easy for your viewers to see when visiting your website. If your video is not the first piece of content seen, your videos may have difficulty being seen and played. Make sure the video is embedded onto your page. The page your video is on also needs to be SEO optimized and be relevant to the video. As a reminder, using SEO is an effective strategy for search engine ranking; however, using other strategies such as paid advertising and organic promotion can also work for your video.
Credit: SEO Optimizers Video SEO: 7 Ways To Optimize Your Video
Foundations Of A Solid Website, Industry Post - Covid, And Strategies For Acquiring Clients
Today’s podcast episode welcomes WISE Digital Partners CEO and founder Patrick Dillon! Patrick’s companies have been featured in Forbes, The Wall Street Journal, Fast Company, and TechCrunch.
In this episode, we talk about what makes a strong website, the importance of incorporating SEO, UI/UX, and business strategy into the website design, and highlight the website building challenges during Covid. We also talk about how companies adjusted to the new climate and the different strategies he applies to his sales process for acquiring clients.
The full episode is available at Creative Haven under Apple Podcasts here:Foundations Of A Solid Website, Industry Post - Covid, And Strategies For Acquiring Clients.
Staying Authentic During These Troubling Times
“If you’re putting out there; how you truly feel, I think more people will want to buy your brand based on the authenticity of the brand.”
This quote, from episode 32 of our podcast with Michael Preston, mentions the potential impact authentic messaging has on your brand. Michael is the founder of the digital marketing company, Pink Shark Marketing.
Hear our discussion in this episode as we talk about his creative flow process, the difference between advertising, branding, and marketing, how ads don't need to be huge productions to be effective, and what brands should do with their messaging for ads during this sensitive time.
The full episode is available under Creative Haven on iTunes here: Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business.
Succeed in Video Marketing Following This Guide
How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.
Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.
Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.
Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING
Need More Reasons to Implement Video Advertising? Read This.
What are the key reasons for utilizing video advertising in your business? Still wondering what your return on investment is if you were to invest in video advertising? Continue reading because our article has nine reasons for how using video advertising is beneficial for your business.
If you’re a business owner, you understand how important it is to reach your target market. If you haven’t been using video to advertise your business, you may be wondering what results using video marketing may have. For starters, your video has the potential to be shared and viewed across multiple platforms and potential customers, especially on mobile devices. With video being the main medium to absorb content, the viewers that see your videos can turn into your customers.
While using video is an excellent way to promote your products and services in your company, it is also a great idea to use videos to inform or share stories to viewers about what your company, industry, or certain products are about. Using this video this way is a great opportunity to demonstrate your knowledge of terms in your industry or answering any questions potential customers may have.
According to the article, 92% of B2B prospects watch videos, and around ⅓ of online shoppers purchase a product after viewing a product video. Another reason you should continue and start adding videos to the type of content you upload is that adding a video to your product will show a 35% increase the chance a potential customer buys your product. Uploading videos can also help with your SEO.
Once you add videos to your choice of content, you will see the difference in how it performs among your other forms of content. So start creating your story in your video and grab the attention of your future consumers!
Credit: Steve Day The 9 Key Advantages to Video Advertising
Lights! Camera! Action! What Else Should You Include in Your YouTube Videos?
Having difficulty maintaining an audience to watch your YouTube videos? If you are uploading videos on this platform, it is especially important to include information that makes your video discoverable and interesting to an outside viewer. Confused about where to start? We’ve got the basic information and tips to include to help you upload your videos to YouTube. We explain what the keywords, thumbnails, categories, end cards, descriptions, and titles have on your videos’ audience engagement and reach.
Uploading videos to YouTube requires more than just simply selecting the file. There are multiple steps that will dramatically help you to reach your target audience and upload more efficiently, and we’re here to help you with some of the basics.
First of all, videos can actually be uploaded from both computers and mobile devices. On mobile, you can upload videos you have on your camera roll, or film something to directly upload.
There are various elements that will help you reach your audience, these being titles, descriptions, categories, and keywords. Titles may seem self-explanatory, but are incredibly instrumental in a user’s decision to click on your video or not. Descriptions will normally have a short paragraph describing your video and may include links to things such as your website or other videos. Keywords are words associated with your video that you can include in the upload process. These can be researched using tools such as Google Adwords and will help users find your video when searching phrases that include your keywords. Lastly, categories are what your video roughly falls into, such as music, gaming, or comedy. Only one category can be chosen, however, so pick what category your video fits into best if it would work with several.
Thumbnails, along with titles, will be the first thing that users see about your video, and so are extremely important. Thumbnails should have an aspect ratio of 16x9, and ideally a resolution of 720p.
Lastly, end cards can be added to the last little bit of your video. These can direct users, with only one click, to subscribe to your channel, another one of your videos, playlists, another user’s channel, or even your website. These can be great to keep the user engaged with your content after watching your video.
Use These 25 Tips To Improve Your Marketing Videos
Are your marketing videos conveying their messages effectively? What changes could you implement and have your videos stand out more? Whenever you upload video content to your business page, you have an opportunity to appeal to your customer’s desires and needs and tell a story.
Spend some time in the creative process and ensure that your content is not boring! Use an eye-catching video title to get attention and tag it with relevant keywords so that it can have a higher chance of appearing in search results. Don’t be afraid to add some music in your videos as it can help spice it up and set the emotional tone you desire. Many online users may browse the internet through their phones and tablets, so make sure that the video is mobile friendly.
Most importantly, be sure that you have a CTA (call to action) at the very end of all your videos. What would you like your audience to do once they have finished viewing your video? You could encourage them to sign up for your newsletter or invite them to check out your product through a link. Encourage viewers to have a conversation by asking them to leave a comment or ask a question to increase engagement.
Credits: Written By - Gabrielle Pickard-Whitehead - 25 Tips for Creating Great Marketing Videos