website design

Video SEO doesn’t need to be complex. Here’s what you need to know.

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After going through the process of planning, writing, and producing a video for your business, you finally upload the video onto your blog, social media platforms, and email newsletter. A few days go by, and your video is not meeting the goals you set for it. So what went wrong? Does this sound like you? There may be many factors why your video may not have ranked high, but making your video marketable after publishing is key to reaching out to your viewers.

Search engine optimization for videos requires a strategy that is relevant, timely, and optimized. Since videos have been extremely popular over the years, with users watching videos as entertainment and educational source and marketers using video as an effective tool, invest in a proper SEO strategy to improve your video’s visibility on search engines.

Here are some strategies to keep your video optimized. Before you upload your video, reflect on your video marketing goals. What do you want to accomplish with your videos? This knowledge and research will guide you to determine if you want to upload your video on a platform that may increase your engagement, brand awareness, or traffic. When you’re ready to upload the video, write an engaging title and description to increase your chances of visibility. Use relevant keywords in the title and description because your viewers will use keywords to find videos like yours.

If your video is on display on your website, make the video easy for your viewers to see when visiting your website. If your video is not the first piece of content seen, your videos may have difficulty being seen and played. Make sure the video is embedded onto your page. The page your video is on also needs to be SEO optimized and be relevant to the video. As a reminder, using SEO is an effective strategy for search engine ranking; however, using other strategies such as paid advertising and organic promotion can also work for your video.

Credit: SEO Optimizers Video SEO: 7 Ways To Optimize Your Video

A Cool Website Kills Your Business

“All you need to do is catch their attention. If you force them to learn the navigation, learn how to explore your website, guess what? They’re just going to leave.”

In this clip from episode 29 of our podcast, Terry Wu offers his advice on how designing an intricate website affects user engagement. Dr. Terry Wu is the host of a popular TedX talk about neuromarketing and owner of Neuromarketing Services, an online marketing firm that specializes in the understanding of how consumers make buying decisions. Listen to the full episode as we discuss how the human brain works when we see ad campaigns, the slight downside of being too creative with content and design, and the importance of keeping content looking "real" rather than "fake" on Apple Podcasts here: The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity!