“All you need to do is catch their attention. If you force them to learn the navigation, learn how to explore your website, guess what? They’re just going to leave.”
In this clip from episode 29 of our podcast, Terry Wu offers his advice on how designing an intricate website affects user engagement. Dr. Terry Wu is the host of a popular TedX talk about neuromarketing and owner of Neuromarketing Services, an online marketing firm that specializes in the understanding of how consumers make buying decisions. Listen to the full episode as we discuss how the human brain works when we see ad campaigns, the slight downside of being too creative with content and design, and the importance of keeping content looking "real" rather than "fake" on Apple Podcasts here: The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity!