Podcast clip

Understand The Why

“So understanding the why can get you closer to understanding how you can accomplish what they’re actually hoping it can do. “

In this clip from episode 58 of our podcast, Mark Haynes discusses why it’s important to know the reason why clients want a video because having that knowledge will provide better results than not understanding the why. Mark Haynes is a cinematographer, director, and owner of production company Manifest Imageworks.

Listen to this episode again as we discuss how his love of movies and desire to recreate them led him on the path of filmmaking, cinematography, and lighting, how the methods of storytelling have evolved, and the most efficient way to run a shoot.

Listen to episode 58 on Apple Podcasts: How Technology Expands Creativity, Best Ways To Shoot Videos, And How Storytelling Has Evolved

Great marketing feels consistent

“Great marketing feels consistent. That goes back to the storytelling and the driving of the narrative, understanding, like what really brands mean to consumers.”

This quote, from episode 43 of our podcast with QYOU Media’s VP of Content and Head of Global Networks Lexi St. John, reveals what great marketing consists of to create valuable content that reaches and understands consumers. 

Lexi leads the creative and content strategy for influencer marketing campaigns with a focus on branded content creation for TikTok.

Listen to this episode again as we discuss topics such as QYOU's strategy for localizing digital content for broadcast in India, the dynamic relationship between the influencer, platform, brand, and audience, the growing trend of influencer marketing on TikTok, and the change in storytelling through the increasing interest in short-form content.

Listen to episode 43 here: Evolution Of Digital Content In India, Good Vs Great Marketing, And The Rise Of Short Form Content

"What lane do you want to be in?"- Lesley Lopez Podcast

“There’s nothing wrong with wanting to do everything. But there is something that is-you’re taking away opportunities for growth if you don’t focus sometimes"

In this clip from episode 34 of our podcast, Lesley Lopez discusses how not taking the opportunity to focus on a skill or activity, if you have multiple skills in a role, can potentially hurt your chance to grow in that skill or activity; especially when you have a team skilled in doing other roles. Lesley Lopez is the COO of ReKon Productions, a member of the Producer Guild of America, and a seasoned producer who has produced many independent features and commercials from prominent brands such as Nickelodeon, Nestle, and Sony.

Listen to the full episode under Creative Haven on iTunes as we discuss more of being multi-talented, the process of working with directors, and the reason why creatives shouldn’t own a company if they really want to make art.

Listen to episode 34 on Apple Podcasts here: Advantage of Having Multiple Skills, Working In A Team Environment, And Why Creatives Shouldn't Run A Company

A Cool Website Kills Your Business

“All you need to do is catch their attention. If you force them to learn the navigation, learn how to explore your website, guess what? They’re just going to leave.”

In this clip from episode 29 of our podcast, Terry Wu offers his advice on how designing an intricate website affects user engagement. Dr. Terry Wu is the host of a popular TedX talk about neuromarketing and owner of Neuromarketing Services, an online marketing firm that specializes in the understanding of how consumers make buying decisions. Listen to the full episode as we discuss how the human brain works when we see ad campaigns, the slight downside of being too creative with content and design, and the importance of keeping content looking "real" rather than "fake" on Apple Podcasts here: The Importance Of Creativity In Marketing, How A Cool Website Kills A Business, & How Stress Inhibits Our Brain Function And Creativity!