Discover the power of influencer video marketing and learn how to effectively partner with influencers for compelling video content. Explore strategies, research-backed tips, and key insights to optimize your video production and content strategy for maximum impact.
Ancient Cosmetics body oil behind the scenes shot
Feel the fruity nourishment through the screen of this behind the scenes Ancient Cosmetics body oil commercial shot and edit by Sebastian Breuninger. 🥭 Watch below!
Perfect Keto Behind the Scenes Edit
Such clean transitions for a high-quality product video behind the scenes edit for Perfect Keto by Jasmine Quiñones🥛
Topo Chico Mineral Water Behind the Scenes Edit
Grab a glass of this Topo Chico drink and watch this behind the scenes edit by Trueman Blevins. 🧊
Five Feelings
“You have to understand the client problems, how you solve those problems, but start with the feelings and then that’s your shortlist.”
Hear Natalie Cass share with us her detailed thought process on writing stories for brands. Natalie is a corporate photographer and filmmaker at Cass Studios: an entertainment, commercial photography, and video production company.
Listen to this conversation again as we talk about how her psychographics led her to create content; how music, being active in nature, and optimizing her health and wellness helps her leverage her flow state; her method of focusing on five feelings she wants her audience to feel when developing stories for brands, and how artists can build their career by being comfortable in the unknown.
The full episode 65 is available on Apple Podcasts here: Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity
Biscuit slow motion behind the scenes edit
Watch this detailed biscuit slow motion teaser by Ashkan Sayyaf 🫓 below:
How To Expose Your Videos Properly With Light Meters and Zebra Lines
Do you find it difficult to adjust the exposure on your camera? Wondering which tools and settings you need to balance for proper exposure in your videos? Proper light exposure has ideal brightness and shadows on the subject in your video or photo. Use tools such as a light meter or zebra stripes to fix the exposure. In this clip from our video content course, we explain two camera settings used to control the amount of exposure in images and videos.
Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity
Hear from our next podcast guest Natalie Cass! Natalie is a corporate photographer and filmmaker at Cass Studios: an entertainment, commercial photography, and video production company.
Listen to this conversation as we talk about how her psychographics led her to create content; how music, being active in nature, and optimizing her health and wellness helps her leverage her flow state; her method of focusing on five feelings she wants her audience to feel when developing stories for brands, and how artists can build their career by being comfortable in the unknown.
The full episode 65 is available on Apple Podcasts here: Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity
Bucha Brew Kombucha Behind the Scenes Edit
Stay minty fresh in this Bucha Brew Kombucha behind the scenes ad by one5films🍃🧊
Watch the clip below!
Geldermann Wine Pouring Behind the Scenes Clip
Capture this elegant behind the scenes clip of an effervescent Geldermann bottle poured into a glass by Patrizio De Mitri 🍾
Understand The Why
“So understanding the why can get you closer to understanding how you can accomplish what they’re actually hoping it can do. “
In this clip from episode 58 of our podcast, Mark Haynes discusses why it’s important to know the reason why clients want a video because having that knowledge will provide better results than not understanding the why. Mark Haynes is a cinematographer, director, and owner of production company Manifest Imageworks.
Listen to this episode again as we discuss how his love of movies and desire to recreate them led him on the path of filmmaking, cinematography, and lighting, how the methods of storytelling have evolved, and the most efficient way to run a shoot.
Listen to episode 58 on Apple Podcasts: How Technology Expands Creativity, Best Ways To Shoot Videos, And How Storytelling Has Evolved
How To Light Videos Correctly with 3-Point Lighting
How can you have your subject lit properly for a shoot? Using a 3-point lighting kit will solve your lighting problem with ease. Position the three lights: key light, fill light, and back/hair light, in such a way that highlights the subject in the scene. The lights placement can be based on what you're filming and the mood you're portraying. In this clip from our video content course, we explain the 3-point lighting setup, how each light functions, and our suggestions for capturing the best light.
Capture The Best Video Footage With ISO, Shutter Speed/Angle, and Aperture
How does the relationship between ISO, shutter speed/angle, and aperture determine the quality of your footage? The camera’s exposure determines how much light shows through your picture or video. If you want your image or video to appear light or dark when you capture the footage, you will need to adjust the exposure. Controlling the ISO, aperture, and shutter speed, also known as the trifecta setup, controls the exposure. In this clip from our video content course, we explain how each element works together to achieve the desired exposure for the footage.
How to Setup A Studio At Home To Shoot Videos
Are you creating videos consistently and need to use a studio on a budget? Decide which types of videos you plan to make so that you can set up the room in your house or office accordingly. After you’ve established the videos you’re making, use lighting, backgrounds, camera gear, electricity, ventilation, and soundproofing that is suitable for the video type and time of day you are shooting. Learn what you need to create an in-house studio to house all your production equipment and produce the videos you want in this clip from our video content course.
iPhone Gin Behind the Scenes Commercial
No need for a professional camera in this behind the scenes clip for a gin commercial by Sebastian Breuninger. 🍸
Milan Fashion Week Fashion Film Behind The Scenes
Grab your virtual tickets when you watch the spectacular behind the scenes of the Milan Fashion Week fashion film "How Far Can You Go?" for Camera Nazionale della Moda Italiana (CNMI) by The Blink Fish below 🛫
Investing in video content is essential for your success. Find out why.
So you know that video is constantly present in our personal lives, but do you also know that video works well in your business too? Video is a powerful engagement tool that when implemented in a marketing strategy can help reach any goals your business may have. It’s accessibility due to technological advancements have made it more possible for companies to train employees, hold meetings, and educate and entertain consumers. Include video in your marketing strategy, using these reasons to guide your decision.
For hiring businesses, video is an excellent source to train your new employees without spending a huge sum of money for extensive training programs. Help your employees retain information by creating interactive videos that compliments every employee’s learning style. There’s no need to change the entire video when updating the video. You can make a few changes, while allowing your viewers to replay the video at any time. Businesses have shifted and adapted to using online formats to navigate the changes of the lack of workplace environment surrounding the pandemic. Video is one method that draws consumers in to make a purchase. Provide virtual alternatives to physical events and meetings so that your clients and potential consumers stay connected with your business.
Viewers’ preferences shift as technology increases and different types of content becomes preferable. Whether you choose short-form or long-form content create videos with your target audience and goals in mind. Short-form content is great when you want to engage with your audience in a span of 15-60 seconds. Long-form content works well with interviews, educational videos, how-to videos, and demonstrations. A longer video gives you the opportunity to share your brand story and explain any products services without feeling like you are short for time. Improve how you approach your long-form and short-form content in your marketing strategy to increase brand awareness and engagement.
You don’t necessarily have to start from scratch to create a video. Your written content is the foundation for your video. Your viewers will retain more of what was said in the video than what was read in the written content. Use any old blog posts, scripts from interviews, and guides as inspiration for your next video. Make your video appear where your target audience is. That means placing videos in your email newsletter, social media platforms, and website. Analyze the results from the video to make sure you’ve targeted your audience, then refine your strategy for the next campaign. Overall, video connects your customers to you. Add, adapt and analyze your marketing strategy with videos as your investment.
Credit: Luke Fitzpatrick 7 Reasons To Invest In Video Content In 2020
Best Lights For Video Content
Which type of lights is best for your video production? Tungsten, fluorescent, or LED lights? Choosing the lighting in your video production is a crucial task as it sets the tone and mood for the scene you’re shooting. Become acquainted with the lights available and how their use might benefit your needs. In this clip from our video content course, we break down the advantages and disadvantages of using tungsten, fluorescent, and LED lights.
Bakugan Battle Brawlers Behind The Scenes Shot
Bakugan Battle Brawlers are gearing up for the ultimate brawl in this behind the scenes shot by Camera Control Midwest💥. Watch the clip below:
4 Video Marketing Trends to Expect in 2021
If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.
Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.
Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)