4 Video Marketing Trends to Expect in 2021

If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.

Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.

Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)

Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation

Check out our interview with Directive Consulting’s CEO, Garrett Mehrguth! Directive Consulting is a next-gen performance marketing agency for software companies. As a thought leader, Garrett has work published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more.

In our interview, we discussed strategies to build an effective team, the importance of choosing a niche for your company; and stress how crucial innovation is to improve your brand and attract more clients. We also discussed the benefits that reading books and consistent learning have on personal and business growth.

Listen to episode 37 on Apple Podcasts here: Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation

Achieve Results In Your Career Or Business By Making A Physical and Psychological Space For Creativity To Nurture Ideas Through Mindfulness

Check out our interview with Cameron Brown! Cameron is a musician, speaker, and executive coach who has spoken at events across four continents with some including a grand piano live performance, has music streamed to millions of people across 195 countries, and delivered the closing talk at Italy’s largest TEDx. In this episode, we talk about creating a space, physically and psychologically, to encourage creativity and use the ideas and thoughts that come from tapping into that vulnerable space as inspiration for your business or career. We also talk about using creativity and curiosity to become adaptable to change in business. To listen to episode 17, go to Creative Haven on iTunes here: Achieve Results In Your Career Or Business By Making A Physical and Psychological Space For Creativity To Nurture Ideas Through Mindfulness