Excited that my online courses are up on Lynda.com and LinkedIn Learning! Here's a preview of my first course on The Most Important Content KPIs for Creators for people who want to grow their brands. Check it out and feel free to share it with anyone you feel would benefit from the course. Thanks!
Update your video marketing with these tips
Video is an active force in our current lives. If you upload videos onto your website, email newsletter, and social media, do you know if your type of video is trending? What types of video content is popular in 2021? Let’s view which video types you should consider for your business.
Video marketing works to connect your customers and viewers through all sorts of educational, informative, and entertaining content. Your company should have videos about your brand story, product demos, testimonials, and employee training. Now, how you talk about the type of content can be expressed through multiple types of video content such as YouTube shorts, IGTV or TikTok videos for how-to videos, live streaming to further connect with your audience, and 360º video for a truly unique experience.
Videos are an opportunity for your company to improve SEO, increase conversion rates and brand awareness. Viewers retain more information on video than other forms of content, which can help them make buying decisions. Whether you’re creating videos to promote your brand, product, or service, try your hand with these types of videos to boost your marketing strategy.
Written by: Kathi Fuhrman 2021 VIDEO MARKETING TIPS
Apply These 6 Video Types to Improve Your Business
A growing number of businesses are seeing the positive impact videos have on their business. Videos help improve engagement and conversion rates on your websites and social platforms. With so many options out there, it can seem daunting to create one that fulfills your business goals. We’ve compiled a list of the needed six video types to create for your business.
The first four focus on your customers and viewers. If your business is in an industry many may be unfamiliar with or feature terms that need an explanation, the best solution would be to create explainer videos. Explainer videos can help viewers understand your business better and possibly increase sales. Have a new product coming out and want your customers to know all about it? Product videos are best, in this regard, as they demonstrate the product’s features and benefits to the consumers. This is the time to answer any consumer’s questions and offer any tips to use the product or service in the best capacity. Consumers are then informed with the information from the video to make a purchasing decision. Also, consider creating a customer support video that answers more questions your customers may have once they become your customer.
With those two video types created, your consumer knows your business and the products offered. What they don’t know is what past customers have to say about your business. This is where a testimonial video plays a role. Testimonials show the potential customer the positive impact your business had with your satisfied regular customers. These types of videos provide your business the opportunity to teach and show your customer that you are a valued trusted brand.
The next two video types focus on creating videos to benefit your internal team. The recruiting videos reveal a behind-the-scenes of what it’s like to be an employee at your business. Videos that inform the employee on the recent company news and train them on new product offerings are valuable resources that can be updated and accessed at any time. Answer, educate, and inform your customers and employees through these types of videos for a prepared, engaging, and competitive business.
Credit: Written by Jennifer Lonoff Schiff 6 ways video can boost your business
Content Creation Vs Filmmaking, Importance Of Business Skills, And The Impact Of Low Budget Projects
Listen to our latest podcast episode with director and producer JJ Englert! JJ runs the production company Colab Studios and is the founder of Industry Jump. Industry Jump is an education and network platform for filmmakers and video creators.
In this episode, we highlight the differences between content creators and filmmakers and the reasons why creatives need business skills. We also discuss how having a limited budget and a narrow field for creators to work in can affect their creativity and how an understanding between brands and creators can create a strong collaborative relationship.
Listen to episode 41 on Apple Podcasts here: Content Creation Vs Filmmaking, Importance Of Business Skills, And The Impact Of Low Budget Projects
Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation
Check out our interview with Directive Consulting’s CEO, Garrett Mehrguth! Directive Consulting is a next-gen performance marketing agency for software companies. As a thought leader, Garrett has work published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more.
In our interview, we discussed strategies to build an effective team, the importance of choosing a niche for your company; and stress how crucial innovation is to improve your brand and attract more clients. We also discussed the benefits that reading books and consistent learning have on personal and business growth.
Listen to episode 37 on Apple Podcasts here: Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation