Excited that my online courses are up on Lynda.com and LinkedIn Learning! Here's a preview of my first course on The Most Important Content KPIs for Creators for people who want to grow their brands. Check it out and feel free to share it with anyone you feel would benefit from the course. Thanks!
Video Marketing is Statistically Bound to Make an Impact in Your Business
Are you a facts-based person and need to know why you should invest your time and effort into video marketing? We understand how necessary it is to have all the facts and research handy before jumping into a new activity. That’s why we have a list of popular video marketing statistics that proves why your content strategy needs video marketing.
Videos are meant to grab your viewer’s attention. When a video is on your landing page, more potential customers will spend about 88% more time on your site, especially if the video is what led them to your landing page. That’s right! Videos help with SEO. In addition to SEO, 88% of marketers using videos in their strategy see a return on investment in video marketing, according to Animoto. Incorporating video marketing can increase sales, conversion rates, brand awareness, and the level of trust between your business and the customer.
What’s one way you can increase the trust with your customers? By creating content that ranges from entertaining, informational, and educational, all with the goals of appealing to your audience and showcasing more sides of your business. Explainer videos do well in this regard as they allow your business to share your knowledge on a topic or share more about your business. 96% of users watch explainer videos to help them learn about a related term in your industry or about your product or service. Those users also prefer to watch videos made from a brand or business, according to HubSpot. About 85% of U.S. internet users watch online videos, according to Statista. That percentage of internet users can wind up watching your video. You’ll want to grab their attention with interesting authentic content that is optimized for the platform and device your viewers may be watching on. One of the platforms you should upload on is YouTube. A majority of marketers are already using video marketing on the platform, with nine out of ten marketers planning on using YouTube for video marketing, according to Wyzowl, so it makes sense to join your competition and start uploading videos there. Videos are a very versatile content medium that’s set to work with your brand and better your content marketing strategy.
Credit: Written by Katherine Rundell 7 Popular Video Marketing Statistics of 2020
Effective Marketing Strategies to Drive Customers
Last week, we shared with you our feature in Feedspot’s Top 40 Video Production Blogs and Websites To Follow in 2020. Now let’s take a look at these brands who went viral, focusing on the takeaways of each. We’ve got many strategies to share, so let’s get started!
Dominique Ansel Bakery created a pastry that blended his current offering of croissants and a customer suggestion of donuts. The bakery focused on the quality of the cronuts than the quantity. That helped his bakery control the demand of his customers.
Another viral success story comes from the fashion and apparel short shorts brand, Chubbies. After a successful initial test, the founders spent months building their brand and their inventory. That time spent was necessary as they were able to narrow in on an ideal customer and brand story they could target and expand on in the future. When companies go viral, not every viewer is going to know who your company is. Having a strong brand identity before sending your content lets those in and out of your target audience know who you are.
Some more strategies are to utilize ongoing trends, reach outside your target audience, and use user-generated content on social media. Finally, create content that is appealing, relevant, and drives customers to action, regardless if it goes viral or not. Always remember to have a strategy and PR plan in place when you have more demand for your product or service or when engagement is increasing. These takeaways provide useful strategies business owners can implement for their own brand.
Credit: Written by Meg Prater Help! My Brand Went Viral: 16 Small Brands That Made It Big
How To Teach Breaking All Over The World and Build Your Online Brand with Zach Benson
Welcome to our podcast! Listen to episode 3 of Creative Haven’s podcast on how Zach Benson developed his dancing passion into his business of teaching entrepreneurs. In this episode, Zach, entrepreneur, dancer, Bboy, and ex-Personal Trainer, talks about the value of exposing yourself to different dancing styles and culture, the chance of receiving opportunities, the ability to market yourself as a brand and help entrepreneurs and influencers feel valued and appreciated. Interested? Subscribe to our podcast by clicking this link: How His Passion for Dance Helped Him Create a 6-Figure Business and Now Works With Today's Top Influencers and Entrepreneurs
Check out this interview with Zach and subscribe to our YouTube channel to learn more!