Discover the transformative power of influencer collaborations in modern marketing. Explore how authentic connections, expanded reach, and enhanced credibility can elevate your brand.
Evolution Of Digital Content In India, Good Vs Great Marketing, And The Rise Of Short Form Content
Our next podcast guest this week is QYOU Media’s VP of Content and Head of Global Networks Lexi St. John. As the head of creative, Lexi leads the creative and content strategy for influencer marketing campaigns with a focus on branded content creation for TikTok.
In this episode, we discuss QYOU's strategy for localizing digital content for broadcast in India; the dynamic relationship between the influencer, platform, brand, and audience; the growing trend of influencer marketing on TikTok, and the change in storytelling through the increasing interest in short-form content.
Listen to episode 43 here: Evolution Of Digital Content In India, Good Vs Great Marketing, And The Rise Of Short Form Content
Starting Out As An Artist
"I just really wanted to make music and put it out. I started putting on music myself, and then a blog picked it up called "HopNewHipHop."
This meaningful quote came from Leo Black as he reflected on how his passion for music drove him to become a successful artist. His success as a rapper, artist, and influencer includes Leo signing with Dubstep label Never Say Die Records, touring with DJ Mustard, and his music appearing on Spotify’s US viral 50 charts.
Join us for this conversation as we talk about how his passion for music gave him more exposure on digital platforms, how he was able to overcome the struggles and hardships in his childhood, learn from his mistakes and become consistent towards the path to success to become a successful rapper. Listen to the full episode 4 on iTunes under Creative Haven: How To Become a Successful Artist Through Consistency and Utilizing Digital Platforms!
Why Not Share It?- Ali Spagnola Podcast Clip
"It's an active choice to be like, why would I not share this with my audience? Why would I not make this a part of my story? And so if it's something I want to do, then it's only making sense to me that I would film it."
This quote came from episode 19 of our podcast as guest Ali Spagnola shared how she brings her audience along in the activities that interest her. Ali also offered her insight on how she tackles writer's block by sticking to a designated timeframe and getting to work. Ali is a musician with her music featured on MTV’s “The Real World” and Oxygen’s “Bad Girls Club”; comedian, influencer, and holds 3 Guinness World records.
Follow along in this conversation as we talked about topics including how to optimize traffic, trusting your team to create and innovate, knowing trends to keep content relevant and increase engagement, and being authentic to build a loyal following so you can be yourself on and off-camera. Listen to the full episode on Apple Podcasts here: Optimize Your Content While Being Yourself To Attract Your Ideal Audience And Hire A Strong Team To Produce Prolific Content
How To Teach Breaking All Over The World and Build Your Online Brand with Zach Benson
Welcome to our podcast! Listen to episode 3 of Creative Haven’s podcast on how Zach Benson developed his dancing passion into his business of teaching entrepreneurs. In this episode, Zach, entrepreneur, dancer, Bboy, and ex-Personal Trainer, talks about the value of exposing yourself to different dancing styles and culture, the chance of receiving opportunities, the ability to market yourself as a brand and help entrepreneurs and influencers feel valued and appreciated. Interested? Subscribe to our podcast by clicking this link: How His Passion for Dance Helped Him Create a 6-Figure Business and Now Works With Today's Top Influencers and Entrepreneurs
Check out this interview with Zach and subscribe to our YouTube channel to learn more!