Evolution Of Digital Content In India, Good Vs Great Marketing, And The Rise Of Short Form Content

Our next podcast guest this week is QYOU Media’s VP of Content and Head of Global Networks Lexi St. John. As the head of creative, Lexi leads the creative and content strategy for influencer marketing campaigns with a focus on branded content creation for TikTok.

In this episode, we discuss QYOU's strategy for localizing digital content for broadcast in India; the dynamic relationship between the influencer, platform, brand, and audience; the growing trend of influencer marketing on TikTok, and the change in storytelling through the increasing interest in short-form content.

Listen to episode 43 here: Evolution Of Digital Content In India, Good Vs Great Marketing, And The Rise Of Short Form Content