How would you like to create content that is understandable and engaging to your target audience? Adding cartoon characters as part of your post can be a viable tool to boost your marketing strategy. Boost your brand recognition, customer connection, and creative freedom when you use characters as part of your brand. Here’s why using cartoon characters is an excellent option to increase the engagement of your social media posts.
The content you post on the blog, email newsletter, or social media is for sharing information or news with your target audience. Your content has to be attention-grabbing for your viewers to read, view, or interact with your content. If you need more customers to interact with your content, using cartoon characters will help make your content more engaging and entertaining. A cartoon character is a useful marketing tool that will grab your audience’s attention first; they will continue reading your piece since it’s related to their pain points. According to research done by 3M Corporation, the brain processes visual media 60,000 times faster than text. Cartoon characters are helpful in this regard because they can keep viewers entertained as they view the content.
Content characters are a beneficial engagement tool in your marketing strategy because your target audience will have someone to relate to, connect with, and introduce your topics in a less complicated, visually stimulating way. Also, depending on your topic cartoon characters can address sensitive topics without it disturbing any viewers. A character made to represent your brand solely will help increase your brand recognition and help share your brand values because viewers will be able to point out your brand and products from the character and understand your values better. Feel free to place your characters in your ads, videos, and presentations. The more you include your character in your posts, the more of a positive impression and association it will have on your audience and further stand out from the competition.
Credit: UpCounsel Using Cartoon Characters for Business: What You Need to Know