Are you leaving video marketing out of your content strategy? Don’t see how creating videos helps you gain customers or brand awareness? Think of it this way, creating a video in 2020 will set your company, your brand in the market where many potential customers are viewing, sharing, and engaging with brand made videos. Those brand made videos are made to reach the consumer and are ultimately there to get the consumers to act, whether that be to make a purchase or sign up for a service. Need more convincing? There are more statistically proven reasons you need to know that video marketing isn’t is a strategy you need to implement.

According to Comscore, if you add a video to your website, your website is 53 times more likely to appear on the first page on Google. SEO ranking is very important for websites, and video can help with a website’s ranking as well as adding an increase in traffic to the website. 60% of visitors who view your website, will search for a video first before moving on to other content displayed on your website, according to Business2Community.

An important metric videos offer is engagement. Engagement helps grow your brand awareness and gives viewers the option to share and comment on the video. With engagement comes retention. A video is more likely to keep your viewers engaged, retained, and connected to your brand. The more intriguing and interesting videos you produce, the more that connection will increase and get stronger. The purpose of creating videos is to deliver a message that will create an impact of recognition with your brand. It is also to lead to a conversion of some sort. According to Neil Patel, 64-85% are more likely to buy a product or service after watching a video. So when you create a video you will help increase your SEO, brand equity, engagement, and traffic to your website.

Credit: Written by Aisling McCarthy Five reasons to use video for content marketing in 2020