Dive into the world of video content creation with our guide on crafting platform-specific strategies for social media. Explore the nuances of each platform and learn how to tailor your videos to maximize engagement, reach, and impact.
Engage and Retain: The Power of Interactive Video Elements
Maximizing Your YouTube Video's Reach: A 3-Step Guide to Optimize Your Content
Learn how to optimize your video content for maximum views and reach on YouTube with a 3-step approach. Discover strategies for developing a solid content strategy, creating videos tailored to your goals, and mastering platform formats. Explore the importance of keywords, hashtags, thumbnails, and data for higher views and conversions.
Mobile Video Optimization: Creating and Optimizing Video Content for Mobile Platforms
Best 5 Videos For Business & Brands 2021
In this video, you'll learn the top and best 5 videos that brands, businesses, and companies should make to grow.
Brands and businesses need video content these days to grow online. It doesn't necessarily mean just social media videos either. I discuss other types of videos you can use internally to train your employees, delight your customers, and convince prospects. I know this after working with multiple brands and companies, and it always comes down to these 5 types of videos that we always create.
These are basically the 5 essential videos you need as a business to grow your brand online and offline.
Watch the whole video and you'll learn everything you need to create the most crucial videos for any business.
Why invest in video content
Do you know why it's important to invest in video content? If so, check out our latest post!!
In this video, you'll learn why it's important to invest in video content for your business, brand, and company.
Video content is everywhere, and if you don't invest in it now, you're falling behind from your competitors and the rest of the world. I know this after years of working with top brands like Spotify, Sony, and Redbull and using that experience to help start-ups and small businesses scale and increase sales by 10x in a few months.
Video content has helped millions of people, businesses, and people reach a global audience and those eyeballs can be on your business. So stop waiting and make some videos!If you stick around until the end of this video, you'll learn everything you need to know about content so you can have the confidence to create videos to build your business, brand, and company.
If you want to learn more about how video content can grow your brand online, click the link in the comments below.
#videomarketing #whyinvestvideocontent #videosforbusiness
Investing in video content is essential for your success. Find out why.
So you know that video is constantly present in our personal lives, but do you also know that video works well in your business too? Video is a powerful engagement tool that when implemented in a marketing strategy can help reach any goals your business may have. It’s accessibility due to technological advancements have made it more possible for companies to train employees, hold meetings, and educate and entertain consumers. Include video in your marketing strategy, using these reasons to guide your decision.
For hiring businesses, video is an excellent source to train your new employees without spending a huge sum of money for extensive training programs. Help your employees retain information by creating interactive videos that compliments every employee’s learning style. There’s no need to change the entire video when updating the video. You can make a few changes, while allowing your viewers to replay the video at any time. Businesses have shifted and adapted to using online formats to navigate the changes of the lack of workplace environment surrounding the pandemic. Video is one method that draws consumers in to make a purchase. Provide virtual alternatives to physical events and meetings so that your clients and potential consumers stay connected with your business.
Viewers’ preferences shift as technology increases and different types of content becomes preferable. Whether you choose short-form or long-form content create videos with your target audience and goals in mind. Short-form content is great when you want to engage with your audience in a span of 15-60 seconds. Long-form content works well with interviews, educational videos, how-to videos, and demonstrations. A longer video gives you the opportunity to share your brand story and explain any products services without feeling like you are short for time. Improve how you approach your long-form and short-form content in your marketing strategy to increase brand awareness and engagement.
You don’t necessarily have to start from scratch to create a video. Your written content is the foundation for your video. Your viewers will retain more of what was said in the video than what was read in the written content. Use any old blog posts, scripts from interviews, and guides as inspiration for your next video. Make your video appear where your target audience is. That means placing videos in your email newsletter, social media platforms, and website. Analyze the results from the video to make sure you’ve targeted your audience, then refine your strategy for the next campaign. Overall, video connects your customers to you. Add, adapt and analyze your marketing strategy with videos as your investment.
Credit: Luke Fitzpatrick 7 Reasons To Invest In Video Content In 2020
4 Video Marketing Trends to Expect in 2021
If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.
Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.
Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)
The Breakthrough Framework for Video Marketing
Looking to improve your video content strategy? Look no further than the Hero, Hub, Help framework as your method to increase brand awareness. This framework allows creators the opportunity to plan and create valuable and engaging branded videos year-round from a product launch to a tutorial video, for example, to reach consumers in multiple stages of the customer buyer journey. In this clip from our video content course, we explain the Hero, Hub, Help Framework.
Apply These 6 Video Types to Improve Your Business
A growing number of businesses are seeing the positive impact videos have on their business. Videos help improve engagement and conversion rates on your websites and social platforms. With so many options out there, it can seem daunting to create one that fulfills your business goals. We’ve compiled a list of the needed six video types to create for your business.
The first four focus on your customers and viewers. If your business is in an industry many may be unfamiliar with or feature terms that need an explanation, the best solution would be to create explainer videos. Explainer videos can help viewers understand your business better and possibly increase sales. Have a new product coming out and want your customers to know all about it? Product videos are best, in this regard, as they demonstrate the product’s features and benefits to the consumers. This is the time to answer any consumer’s questions and offer any tips to use the product or service in the best capacity. Consumers are then informed with the information from the video to make a purchasing decision. Also, consider creating a customer support video that answers more questions your customers may have once they become your customer.
With those two video types created, your consumer knows your business and the products offered. What they don’t know is what past customers have to say about your business. This is where a testimonial video plays a role. Testimonials show the potential customer the positive impact your business had with your satisfied regular customers. These types of videos provide your business the opportunity to teach and show your customer that you are a valued trusted brand.
The next two video types focus on creating videos to benefit your internal team. The recruiting videos reveal a behind-the-scenes of what it’s like to be an employee at your business. Videos that inform the employee on the recent company news and train them on new product offerings are valuable resources that can be updated and accessed at any time. Answer, educate, and inform your customers and employees through these types of videos for a prepared, engaging, and competitive business.
Credit: Written by Jennifer Lonoff Schiff 6 ways video can boost your business
Video Marketing 101: How To Create A Content Strategy, Shoot Professional Videos, and Market Content For Results
A webinar on how to create a content strategy, shoot professional videos on a low budget, and publish your videos to get the most conversions.
Start Video Marketing For Your Small Business
Video marketing is here, it's thriving, and it's not going away. If you're a small business owner and you haven't added video marketing to your content marketing strategy yet, you still have time to join your competition. Video marketing is the use of goal-driven videos in your content marketing strategy to reach your ideal customers. With that said, videos are such a versatile content medium that adding them to your strategy will help your customers be aware of your company, your products or services, and your story. Follow along as we highlight why video marketing is valuable for your small business and how to use this strategy to improve your online presence!
Let’s start with some statistics. As technology continues to increase and the resources needed to create videos become more accessible, more and more companies are uploading videos on their landing pages, YouTube channels, and social media. Videos have the power to maintain your viewer's engagement on your video and within your website. There is a 157% increase in organic search results when there are videos embedded on your website. You can also expect conversions of up to 80% when you include videos on your landing page. In addition to increased conversions, your business might see more product sales after viewers see your product video, with 64% of them more likely to make a purchase. Choose to upload videos on YouTube, the second most popular site in the world, according to Alexa. Short videos have value, and if the average viewer watches more than 90 minutes of videos a day, and a majority of viewers use YouTube to watch videos, then maximize that opportunity to connect with your customers on that channel.
When it comes to the specific content in your video, the options are endless. This is the opportunity to teach, inform, or entertain your viewers about your business. For example, you can explain a term in your industry, introduce a team member, or produce a series of short videos answering frequently asked questions! According to HubSpot, over 74% of customers prefer to learn about a product or service through video than in a text format. This sparks a wonderful opportunity for your video content strategy. Set clear goals with an engaging and authentic story in mind for your viewers to watch. Then post your video on your website and the social media channels your customers are frequently on. Join 81% of businesses using video marketing and implement it in your strategy today!
Credit: Boosted by Lightricks Video Marketing for Small & Local Businesses in 2020
Types of Shots
Need ideas on how to make your story flow through your camera shots? Experiment with these types of shots to help convey your character’s perspectives and emotions in the shot. Add more creativity and thought to your camera shots through the use of pans and tilts, dolly and tracking shots, and crane shots. In this clip from our video content course, we demonstrate and explain the camera shot types mentioned above.
Run & Gun Shooting
Are you running to a run and gun shoot? There’s no need to carry all your camera equipment because run and gun filmmaking only needs you, your camera, and a few essential tools. The run and go shooting concept is excellent to train yourself on shooting creative shots in a short time-frame. In this clip from our video content course, we introduce the run and go shooting concept.
The Video Content Marketing Forecast You Need
Are you leaving video marketing out of your content strategy? Don’t see how creating videos helps you gain customers or brand awareness? Think of it this way, creating a video in 2020 will set your company, your brand in the market where many potential customers are viewing, sharing, and engaging with brand made videos. Those brand made videos are made to reach the consumer and are ultimately there to get the consumers to act, whether that be to make a purchase or sign up for a service. Need more convincing? There are more statistically proven reasons you need to know that video marketing isn’t is a strategy you need to implement.
According to Comscore, if you add a video to your website, your website is 53 times more likely to appear on the first page on Google. SEO ranking is very important for websites, and video can help with a website’s ranking as well as adding an increase in traffic to the website. 60% of visitors who view your website, will search for a video first before moving on to other content displayed on your website, according to Business2Community.
An important metric videos offer is engagement. Engagement helps grow your brand awareness and gives viewers the option to share and comment on the video. With engagement comes retention. A video is more likely to keep your viewers engaged, retained, and connected to your brand. The more intriguing and interesting videos you produce, the more that connection will increase and get stronger. The purpose of creating videos is to deliver a message that will create an impact of recognition with your brand. It is also to lead to a conversion of some sort. According to Neil Patel, 64-85% are more likely to buy a product or service after watching a video. So when you create a video you will help increase your SEO, brand equity, engagement, and traffic to your website.
Credit: Written by Aisling McCarthy Five reasons to use video for content marketing in 2020
The Hero Hub Help Method
So what type of video do you want to create and how will it serve your potential audience? The content in your video is just as important if not more important than the video itself. In this clip from our upcoming video content course, you'll learn about the Hero Hub Help method. As you review this method and examples, research popular Hero Hub Help video types you can incorporate into your company.
The Benefits of Video Marketing For Businesses & Ways To Do It
Why is video marketing worth it for my business? If I wanted to get into video marketing, how could I get started?
A study conducted by Hubspot revealed that 72% of their subjects would rather watch a video than read about a product if given an option today. Afterwards, 81% of that same group was convinced to purchase the product after watching. Because video content is more intriguing than written, many individuals that are researching a product to purchase will lean towards watching videos before making a purchase. We have an article guide today that lists some benefits of video marketing and how you can start creating video content if you are convinced.
To simply put, one of the best benefits of video marketing is that it can immediately make your brand more memorable. Video marketing videos that you create are likely accessible on both mobile and desktop devices, meaning you have a chance to reach a larger audience. An individual searching for a product may come across your business and branded videos will allow them to learn more information about what your product can offer them. Good video content will likely draw those viewers to your website and increase traffic. Whether they make a purchase or not, it reinforces to those potential customers that your brand exists and they may come back in the future.
To get started, be sure that you have in mind the social media platforms you want to utilize for your business. Are you trying to tell them about your business? Want to show off a product? It might feel weird to be on camera initially, but be sure that the message you want to deliver to your audience is clear. Be sure you take the time to rehearse and spend a few takes.
Click the link in the bottom below to read more!
Credit - Viewership - Video Marketing for Business: Benefits, Why and Ways to Do it
Diversify Your Content on These Social Media Platforms
Have no idea what to post on social media? With so much content out there, it can be overwhelming and quite upsetting when your content doesn’t reach your audience. This article shows you which content performs better on major social media platforms, given the design of the platforms. The article guides you through each social media platform with visual examples, content tips, and external links for those that want to learn more on the specified topic. The types of videos, visual graphics, photos, stories, and news posted on the major social media platforms may perform better in engagement on different platforms. Therefore, it is important to post content that works well for your business and industry. This can be done by searching the keyword of the subject and updating your content strategy! Diversifying your content to multiple platforms can not only build your brand but also create value for your audience.
Credit: Written by Alfred Lua What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content
An Awesome Guide To Make Videos For Your Business
Wondering how to capture your audience in your videos? Want to understand how your videos can succeed in your business? Discover the G.R.E.A.T. video formula from the interviewee Owen Video that helps you deliver information about your services and products. Use these key benefits of video marketing to create quality videos, create a list of potential video topics and establish a relationship with your viewers and customers.
Credit: Written by Michael Stelzner How to Create Videos That Sell