Get Up To Speed In A Post-Pandemic World with these B2B Marketing Strategies

How is your business fairing in this new pandemic world? When the pandemic hit, everything changed.

Businesses were forced to adapt quickly to brand new marketing strategies. Face-to-face interaction has shifted to less personal online interactions. Customers now rely on the internet for their business. Online customer service inquiries have increased. Knowing how to continue to build those strong customer relationships online has become imperative to a business’s success.

How can you adopt new strategies to make sure you are still reaching your customers? Check out this article to learn about what B2B strategies could help you boost business in the post-pandemic world: B2B Marketing Strategies for a Post-Pandemic Environment

Creatives Need To Get Out Of Isolation

“Action is the antidote to despair” a quote by Joan Baez, helps remind our podcast guest Albert Baez how to promote creativity.

Albert is the co-founder and President of Blended Sense, a media technology company in Austin, TX. They match the right creatives with small businesses to produce digital content to help them grow their companies.

You need to go out and experience the world in order to be inspired by it. Creativity doesn’t just come to you if you will it to, it’s something that needs to be nourished by the world around you. Listen in to find out how your experiences can inspire your creativity. Maybe you’ll find the piece you’ve been missing to propel your brand forward.

Find episode 71 on Spotify: Baseball Player to Sales Expert, Using Data And Tech To Find Creative Work, How Isolation Can Kill Creativity

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4 Video Marketing Trends to Expect in 2021

If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.

Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.

Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)

Winning Tactics for B2B Video Marketing

Tired of using text as your main content medium? Struggling with how to incorporate videos into your strategy for your industry? Whether you're at the beginning of your video marketing journey or have been creating videos for some time, add these tactics and advice to improve your strategy.

Plan to create videos that are high-quality, useful, eye-grabbing, and relevant to your consumer. Your consumer will want to know what your company is offering that is different or better than the competition and a poorly executed video will not do well with your audience. Monitor the trends in and out of your industry, but don’t be so quick to replicate them. Instead, create a strategy that focuses on the trends suitable to try out on your company. You could also recycle old or exclusive content and transform it into a new video. Try your hand with the rising popularity of short-form video content. This type of content is excellent for Q&As or a FAQ session to boost engagement as your viewers will have their questions answered promptly.

Overall, videos create an experience that allows your customers and viewers an insight into the brand, the products, and the company's operation. Open yourself up to the possibility of using humor and creating emotional connections with your viewers. This a great opportunity to create how-to videos, share your mission statement or interviews with your current customers. Your consumers aren’t just looking for a company to solve their problem, they’re also looking for a company that goes above and beyond to show how their products or services solve their problem without needing to read a product explanation about it. Videos are a valuable strategy that can increase loyalty, engagement, and sales to your brand. For more examples of what you can create with videos, follow the examples in the article below.

Credit: Written by: Jess Ostroff 8 New B2B Video Content Marketing Trends

Here Is What You Should Do For Your B2B and B2C Video Marketing

Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.

Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?

B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.

Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing

Follow the Strategies these B2B Companies made to Perfect Their Video Marketing Strategy

In the B2B sphere and are curious how other companies are doing with video marketing? Do you need to tweak your video marketing strategy to boost more sales and conversions? Here are six companies that are just the source to guide you in your video marketing strategy implementation.

From HubSpot to Taulia, each company tackles video marketing in a way that engages their audience, tells a story, and reveals their brand’s personality. HubSpot and Cisco create niche problem-solving-oriented videos related to their sales funnel. Intel focuses on storytelling, while SAP uploads videos with the buyer persona in mind. Don’t be afraid to use humor and be unique in your videos, as Taulia’s parody video and VeriSign’s series of viral and entertaining videos still get their message across to their audience. Their videos show more of their brand than just the services they serve.

Upload the tutorials, case studies, and explainer videos to multiple formats and channels while displaying your brand values and voice in a recommended 60-90 second video length. As you review these six examples, take note of which tactics you want to incorporate into your own strategy.

Credit: Written by: Upland 6 Examples of Perfect B2B Video Marketing

Make Your B2B Video Marketing A Reality

Does your B2B content marketing strategy consist of videos? Well, it should because according to ReelSEO, 73% of business to business companies see video as a positive contributor to their marketing results. Video is on the rise in B2B companies, with many participating organizations experiencing increasing brand awareness, engagement, and message association, states Inc. Magazine. Video is a powerful content medium that transforms written content into a visual form. Understandably, companies with this business model use video to promote their interesting and visual content. In this article, we’ll reveal an effective video marketing strategy for B2B companies.

A video marketing strategy is composed of five elements and each plays a vital role in the performance of your video. Start by establishing your objectives or what goals you want your videos to meet. This information will aid you in your video brainstorm and research on current trends or on what competitors are doing. Next, write down any piece of equipment you plan to use to shoot your video. Videos can be played on your website, email newsletter, or social media. While this is a beneficial reason to upload videos onto many channels, adhere to the optimization guidelines for each channel for best engagement. Choose where you’d like your video hosted. Then, measure the results of your video. Reviewing the results will bring you closer to achieving the objectives set at the beginning of your strategy.

When it comes to what type of video B2B organizations should create, the choice is up to what your company decides and what your audience prefers. Most videos that cater to B2B are product features, how-tos, and reviews. However, from what we discussed before, videos are the opportunity for your business to show a side to your audience they might not have seen from the written content. Choose video topics that carry a lot of valuable information to break it up into multiple videos. You could also create videos equivalent to your blog post to further add to your content calendar. Whatever you decide, know that video is an asset to your branding.

Credit: AJ Traver Inside the Rise of B2B Video Marketing

Got Stuck? Try These B2B Video Marketing Ideas To Update Your Content

Have you run out of videos in your video marketing content strategy and need some more crafty ideas? Countless B2B marketers are using video marketing to promote their content, increase their SEO, and educate their viewers. According to a survey by Wyzowl, approximately 85% of businesses plan to increase their video marketing budgets. Don’t fall out of the competition now! With and more people online watching videos for many purposes, there is always an avenue your business can fit into with a video. With that being said, here are examples of videos your business can create!

There are plenty of inexpensive options for creating and uploading videos. If you’ve been in the business awhile, you may have a list of blog entries waiting to be transformed into a video. Recycle that blog into a short video highlighting the main idea. This can be the opportunity to create educational videos that answer one or two of your target audience’s questions. You will have plenty of ideas to choose from as you curate the old content into new video ideas. No blog entries? No problem! Go live on platforms like Instagram and Instagram. You could also host a webinar and upload snippets on your website or social media. Do you need to promote your business? You can create a corporate brand video that focuses on your purpose and mission, service and product promotion videos, and testimonials.

With every video, make sure it appeals to your audience, is engaging, authentic, and gets to the point. There’s always the option to hire a video production company to develop your video content marketing strategy and film a video for you. Upload your video natively and on YouTube. Remember, about 1.5 hours of videos are watched online. Make your video the one they see. For more tips on B2B video marketing, check out the link below.

Written by: Paul Slack 2020 Will Be The Year for B2B Video Marketing. Are You Ready?