Does your B2B content marketing strategy consist of videos? Well, it should because according to ReelSEO, 73% of business to business companies see video as a positive contributor to their marketing results. Video is on the rise in B2B companies, with many participating organizations experiencing increasing brand awareness, engagement, and message association, states Inc. Magazine. Video is a powerful content medium that transforms written content into a visual form. Understandably, companies with this business model use video to promote their interesting and visual content. In this article, we’ll reveal an effective video marketing strategy for B2B companies.
A video marketing strategy is composed of five elements and each plays a vital role in the performance of your video. Start by establishing your objectives or what goals you want your videos to meet. This information will aid you in your video brainstorm and research on current trends or on what competitors are doing. Next, write down any piece of equipment you plan to use to shoot your video. Videos can be played on your website, email newsletter, or social media. While this is a beneficial reason to upload videos onto many channels, adhere to the optimization guidelines for each channel for best engagement. Choose where you’d like your video hosted. Then, measure the results of your video. Reviewing the results will bring you closer to achieving the objectives set at the beginning of your strategy.
When it comes to what type of video B2B organizations should create, the choice is up to what your company decides and what your audience prefers. Most videos that cater to B2B are product features, how-tos, and reviews. However, from what we discussed before, videos are the opportunity for your business to show a side to your audience they might not have seen from the written content. Choose video topics that carry a lot of valuable information to break it up into multiple videos. You could also create videos equivalent to your blog post to further add to your content calendar. Whatever you decide, know that video is an asset to your branding.
Credit: AJ Traver Inside the Rise of B2B Video Marketing