4 Video Marketing Trends to Expect in 2021

If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.

Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.

Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)

Winning Tactics for B2B Video Marketing

Tired of using text as your main content medium? Struggling with how to incorporate videos into your strategy for your industry? Whether you're at the beginning of your video marketing journey or have been creating videos for some time, add these tactics and advice to improve your strategy.

Plan to create videos that are high-quality, useful, eye-grabbing, and relevant to your consumer. Your consumer will want to know what your company is offering that is different or better than the competition and a poorly executed video will not do well with your audience. Monitor the trends in and out of your industry, but don’t be so quick to replicate them. Instead, create a strategy that focuses on the trends suitable to try out on your company. You could also recycle old or exclusive content and transform it into a new video. Try your hand with the rising popularity of short-form video content. This type of content is excellent for Q&As or a FAQ session to boost engagement as your viewers will have their questions answered promptly.

Overall, videos create an experience that allows your customers and viewers an insight into the brand, the products, and the company's operation. Open yourself up to the possibility of using humor and creating emotional connections with your viewers. This a great opportunity to create how-to videos, share your mission statement or interviews with your current customers. Your consumers aren’t just looking for a company to solve their problem, they’re also looking for a company that goes above and beyond to show how their products or services solve their problem without needing to read a product explanation about it. Videos are a valuable strategy that can increase loyalty, engagement, and sales to your brand. For more examples of what you can create with videos, follow the examples in the article below.

Credit: Written by: Jess Ostroff 8 New B2B Video Content Marketing Trends

Follow the Strategies these B2B Companies made to Perfect Their Video Marketing Strategy

In the B2B sphere and are curious how other companies are doing with video marketing? Do you need to tweak your video marketing strategy to boost more sales and conversions? Here are six companies that are just the source to guide you in your video marketing strategy implementation.

From HubSpot to Taulia, each company tackles video marketing in a way that engages their audience, tells a story, and reveals their brand’s personality. HubSpot and Cisco create niche problem-solving-oriented videos related to their sales funnel. Intel focuses on storytelling, while SAP uploads videos with the buyer persona in mind. Don’t be afraid to use humor and be unique in your videos, as Taulia’s parody video and VeriSign’s series of viral and entertaining videos still get their message across to their audience. Their videos show more of their brand than just the services they serve.

Upload the tutorials, case studies, and explainer videos to multiple formats and channels while displaying your brand values and voice in a recommended 60-90 second video length. As you review these six examples, take note of which tactics you want to incorporate into your own strategy.

Credit: Written by: Upland 6 Examples of Perfect B2B Video Marketing

Make Your B2B Video Marketing A Reality

Does your B2B content marketing strategy consist of videos? Well, it should because according to ReelSEO, 73% of business to business companies see video as a positive contributor to their marketing results. Video is on the rise in B2B companies, with many participating organizations experiencing increasing brand awareness, engagement, and message association, states Inc. Magazine. Video is a powerful content medium that transforms written content into a visual form. Understandably, companies with this business model use video to promote their interesting and visual content. In this article, we’ll reveal an effective video marketing strategy for B2B companies.

A video marketing strategy is composed of five elements and each plays a vital role in the performance of your video. Start by establishing your objectives or what goals you want your videos to meet. This information will aid you in your video brainstorm and research on current trends or on what competitors are doing. Next, write down any piece of equipment you plan to use to shoot your video. Videos can be played on your website, email newsletter, or social media. While this is a beneficial reason to upload videos onto many channels, adhere to the optimization guidelines for each channel for best engagement. Choose where you’d like your video hosted. Then, measure the results of your video. Reviewing the results will bring you closer to achieving the objectives set at the beginning of your strategy.

When it comes to what type of video B2B organizations should create, the choice is up to what your company decides and what your audience prefers. Most videos that cater to B2B are product features, how-tos, and reviews. However, from what we discussed before, videos are the opportunity for your business to show a side to your audience they might not have seen from the written content. Choose video topics that carry a lot of valuable information to break it up into multiple videos. You could also create videos equivalent to your blog post to further add to your content calendar. Whatever you decide, know that video is an asset to your branding.

Credit: AJ Traver Inside the Rise of B2B Video Marketing