Create All Day

3-Point Lighting

How does 3-point light work to elevate the lighting of your subject? 3-point lighting works as a guide to light up your subject and scene using three lights called the key light, fill light, and hair or backlight. Each light is positioned at an angle that compliments the mood and style you want to portray. In this clip from our video content course, we explain the functions of each light in the 3-light kit.

Got Stuck? Try These B2B Video Marketing Ideas To Update Your Content

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Have you run out of videos in your video marketing content strategy and need some more crafty ideas? Countless B2B marketers are using video marketing to promote their content, increase their SEO, and educate their viewers. According to a survey by Wyzowl, approximately 85% of businesses plan to increase their video marketing budgets. Don’t fall out of the competition now! With and more people online watching videos for many purposes, there is always an avenue your business can fit into with a video. With that being said, here are examples of videos your business can create!

There are plenty of inexpensive options for creating and uploading videos. If you’ve been in the business awhile, you may have a list of blog entries waiting to be transformed into a video. Recycle that blog into a short video highlighting the main idea. This can be the opportunity to create educational videos that answer one or two of your target audience’s questions. You will have plenty of ideas to choose from as you curate the old content into new video ideas. No blog entries? No problem! Go live on platforms like Instagram and Instagram. You could also host a webinar and upload snippets on your website or social media. Do you need to promote your business? You can create a corporate brand video that focuses on your purpose and mission, service and product promotion videos, and testimonials.

With every video, make sure it appeals to your audience, is engaging, authentic, and gets to the point. There’s always the option to hire a video production company to develop your video content marketing strategy and film a video for you. Upload your video natively and on YouTube. Remember, about 1.5 hours of videos are watched online. Make your video the one they see. For more tips on B2B video marketing, check out the link below.

Written by: Paul Slack 2020 Will Be The Year for B2B Video Marketing. Are You Ready?