Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.
Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?
B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.
Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing