animation

How using cartoon characters are bound to boost your marketing strategy

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How would you like to create content that is understandable and engaging to your target audience? Adding cartoon characters as part of your post can be a viable tool to boost your marketing strategy. Boost your brand recognition, customer connection, and creative freedom when you use characters as part of your brand. Here’s why using cartoon characters is an excellent option to increase the engagement of your social media posts.

The content you post on the blog, email newsletter, or social media is for sharing information or news with your target audience. Your content has to be attention-grabbing for your viewers to read, view, or interact with your content. If you need more customers to interact with your content, using cartoon characters will help make your content more engaging and entertaining. A cartoon character is a useful marketing tool that will grab your audience’s attention first; they will continue reading your piece since it’s related to their pain points. According to research done by 3M Corporation, the brain processes visual media 60,000 times faster than text. Cartoon characters are helpful in this regard because they can keep viewers entertained as they view the content.

Content characters are a beneficial engagement tool in your marketing strategy because your target audience will have someone to relate to, connect with, and introduce your topics in a less complicated, visually stimulating way. Also, depending on your topic cartoon characters can address sensitive topics without it disturbing any viewers. A character made to represent your brand solely will help increase your brand recognition and help share your brand values because viewers will be able to point out your brand and products from the character and understand your values better. Feel free to place your characters in your ads, videos, and presentations. The more you include your character in your posts, the more of a positive impression and association it will have on your audience and further stand out from the competition.

Credit: UpCounsel Using Cartoon Characters for Business: What You Need to Know

Stand out with animation in your video marketing strategy

Whatever it is, the way you tell your story online can make all the difference.

Whatever it is, the way you tell your story online can make all the difference.

Thinking about how your business can stand out from the competition? Use video marketing but are looking for ideas to increase your engagement uniquely and creatively? Video marketing is an effective part of a marketing strategy today, and adding animation is a sure way to accomplish the goal of connecting your customers and increasing engagement. Let’s discuss these animation styles and how you can incorporate them into your brand.

When you use video marketing, you are not limited to the type of videos you can make based on your audience, the customer journey level, or the industry. Videos help your consumers become knowledgeable about your brand through captivating visuals, appealing audio that creatively explains a product or brand story, and the overall message of the video. Create short, entertaining videos that focus on explaining intricate concepts or behind-the-scenes, for example, while including your logo and CTA to keep customers thinking of your company. 

Now, in 2020, 92% of marketers use video in their marketing strategy, according to HubSpot. As the marketers using video increases, animated video is one method to stand out from the crowd. Animated explainer videos are 1-minute long videos that break down complicated topics into simplified entertaining ways. They help increase the emotional connection, brand awareness, and loyalty consumers have with the brand. Many brands use these types of videos for social media, product demos, landing pages, and more. They come in many forms, such as 2D, 3D, whiteboard animation, and a combination of live motion and animation. Whiteboard animation has been a popular style as it explains concepts step by step and is excellent for product advertising. The live-motion combination option is a visually entertaining opportunity to introduce your brand. Video marketing is a strategy that continues to evolve, and animation is an element to set your business apart from the next.

Credit: Dana Kachan Why 2021 Will Be the Year of Animated Video Marketing

Top reasons to include animation in your video marketing strategy for 2021

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By now, you should know that video has been a present force in how consumers connect and become knowledgeable of your brand. As marketers and small business owners, fine-tuning your marketing strategy is another part of the process of a successful video marketing campaign. If you’re looking for more ideas on video marketing, look no further than animation. Animation has always been a popular video style in cinema. So why not use animation in your own explainer videos? Doubtful? We’ll reveal the top reasons to include animation in your video marketing strategy for 2021.

It’s important to note that video marketing will be incredibly important this year. If the average person watches 100 minutes of video a day and there is a 14% increase in video strategy implementation from 2015 to 2020, according to a Marketing Charts survey and HubSpot, then there’s no reason not to explore how your video marketing strategy can succeed in 2021.

Explainer videos are powerful on their own: your company becomes an educational source to your consumers, which further increases the trust and relationship between consumer and company. Add animation to the mix, and viewers will want to see what’s next in-store. This does well for brand awareness and helps you stand out from the competition. Explain your brand story, products, or services without feeling like you’re not connecting with your audience. An animated explainer video has engaging visuals, voice-overs, and music for your consumers to watch, understand and retain the information about your product or service.

Including an animated explainer video in your video marketing strategy demonstrates the effort your company makes to present complex topics that are meaningful and informational to the consumer. The eye-catching visuals in your thumbnail may stop consumers mid-scroll, but the visuals, voice-overs, and music will keep them watching.

Credit: Ripple Animation Why 2021 Will Be the Year of Animated Video Marketing