Whatever it is, the way you tell your story online can make all the difference.

Thinking about how your business can stand out from the competition? Use video marketing but are looking for ideas to increase your engagement uniquely and creatively? Video marketing is an effective part of a marketing strategy today, and adding animation is a sure way to accomplish the goal of connecting your customers and increasing engagement. Let’s discuss these animation styles and how you can incorporate them into your brand.

When you use video marketing, you are not limited to the type of videos you can make based on your audience, the customer journey level, or the industry. Videos help your consumers become knowledgeable about your brand through captivating visuals, appealing audio that creatively explains a product or brand story, and the overall message of the video. Create short, entertaining videos that focus on explaining intricate concepts or behind-the-scenes, for example, while including your logo and CTA to keep customers thinking of your company.

Now, in 2020, 92% of marketers use video in their marketing strategy, according to HubSpot. As the marketers using video increases, animated video is one method to stand out from the crowd. Animated explainer videos are 1-minute long videos that break down complicated topics into simplified entertaining ways. They help increase the emotional connection, brand awareness, and loyalty consumers have with the brand. Many brands use these types of videos for social media, product demos, landing pages, and more. They come in many forms, such as 2D, 3D, whiteboard animation, and a combination of live motion and animation. Whiteboard animation has been a popular style as it explains concepts step by step and is excellent for product advertising. The live-motion combination option is a visually entertaining opportunity to introduce your brand. Video marketing is a strategy that continues to evolve, and animation is an element to set your business apart from the next.

Credit: Dana Kachan Why 2021 Will Be the Year of Animated Video Marketing