Last week, we shared with you our feature in Feedspot’s Top 40 Video Production Blogs and Websites To Follow in 2020. Now let’s take a look at these brands who went viral, focusing on the takeaways of each. We’ve got many strategies to share, so let’s get started!

Dominique Ansel Bakery created a pastry that blended his current offering of croissants and a customer suggestion of donuts. The bakery focused on the quality of the cronuts than the quantity. That helped his bakery control the demand of his customers.

Another viral success story comes from the fashion and apparel short shorts brand, Chubbies. After a successful initial test, the founders spent months building their brand and their inventory. That time spent was necessary as they were able to narrow in on an ideal customer and brand story they could target and expand on in the future. When companies go viral, not every viewer is going to know who your company is. Having a strong brand identity before sending your content lets those in and out of your target audience know who you are.

Some more strategies are to utilize ongoing trends, reach outside your target audience, and use user-generated content on social media. Finally, create content that is appealing, relevant, and drives customers to action, regardless if it goes viral or not. Always remember to have a strategy and PR plan in place when you have more demand for your product or service or when engagement is increasing. These takeaways provide useful strategies business owners can implement for their own brand.

Credit: Written by Meg Prater Help! My Brand Went Viral: 16 Small Brands That Made It Big