Marketing strategy

Update your video marketing with these tips

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Video is an active force in our current lives. If you upload videos onto your website, email newsletter, and social media, do you know if your type of video is trending? What types of video content is popular in 2021? Let’s view which video types you should consider for your business.

Video marketing works to connect your customers and viewers through all sorts of educational, informative, and entertaining content. Your company should have videos about your brand story, product demos, testimonials, and employee training. Now, how you talk about the type of content can be expressed through multiple types of video content such as YouTube shorts, IGTV or TikTok videos for how-to videos, live streaming to further connect with your audience, and 360º video for a truly unique experience.

Videos are an opportunity for your company to improve SEO, increase conversion rates and brand awareness. Viewers retain more information on video than other forms of content, which can help them make buying decisions. Whether you’re creating videos to promote your brand, product, or service, try your hand with these types of videos to boost your marketing strategy.

Written by: Kathi Fuhrman 2021 VIDEO MARKETING TIPS

How To Shoot Videos Properly Outdoors

Does your video shoot call for exterior shots? Filming outdoors has many benefits to take advantage of, such as the location and lighting. However, filming outdoors requires certain elements to fulfill before filming your video. Reviewing the location, the time of day, and the types of camera equipment you may need are some factors into preparing for your outside shoot, so you will know if you need permits, an external power source, lens, or other equipment, for example. Don’t let the birds chirping, the cars driving past you, or the endless amount of rules and regulations you have to follow deter you from filming outside. In this clip from our video content course, view what gear and documents you need to secure a proper shoot outdoors.

Foundations Of A Solid Website, Industry Post - Covid, And Strategies For Acquiring Client‪s‬

Today’s podcast episode welcomes WISE Digital Partners CEO and founder Patrick Dillon! Patrick’s companies have been featured in Forbes, The Wall Street Journal, Fast Company, and TechCrunch.

In this episode, we talk about what makes a strong website, the importance of incorporating SEO, UI/UX, and business strategy into the website design, and highlight the website building challenges during Covid. We also talk about how companies adjusted to the new climate and the different strategies he applies to his sales process for acquiring clients.

The full episode is available at Creative Haven under Apple Podcasts here:Foundations Of A Solid Website, Industry Post - Covid, And Strategies For Acquiring Client‪s‬.

Optimize Your Content While Being Yourself To Attract Your Ideal Audience And Hire A Strong Team To Produce Prolific Content

Come listen to episode 19 of our podcast to get some marketing inspiration from Ali Spagnola. Not only does Ali have 3 Guinness World Records (which includes being the fastest female space hopper), but she has had her music featured on MTV’s “The Real World” and Oxygen’s “Bad Girls Club”. Join us as Ali shares her thoughts on topics such as creating content for the “algorithm” to boost traffic, knowing current trends to create relevant content and increase engagement, placing trust on your team to create and more!
The full episode is available at Creative Haven under iTunes here:Optimize Your Content While Being Yourself To Attract Your Ideal Audience And Hire A Strong Team To Produce Prolific Content.