Is your camera lacking in the special features you need for optimal quality? Or does it have too many features you may not need yet? Aside from your skillset and vision, cameras are one of the most important tools for photography and videography. No matter what your level of familiarity is in using cameras, choosing any of these selections will help you shoot a video with the camera you’re comfortable with. In this clip from our video content course, we reveal the cameras best suited for video creators at the beginner, intermediate, and expert levels.
What Is A Creative Brief?
How do you make sure your marketing, sales, and creative departments are all on board for an upcoming project? By using a creative brief, your team will strategize, plan, and set the expectations for the project to ensure success and preparedness for any unforeseen circumstances. The creative brief is a short strategic document that outlines the specific details surrounding your production before a shoot. Collaborate with your team to set the objectives, deliverables, target audience, timing, budgeting, and legal for an overall clear and efficient process. In this clip from our video content course, we focus on the main elements needed in a creative brief for a production shoot to be successful.
OnePlus Buds Homemade BTS Commercial
Splendid look into the behind-the-scenes of a homemade product commercial for OnePlus Buds by Pranav Eshwar. This clip provides more proof that amazing videos can be shot from the phone!
Watch the video here:
You Have To Invest In Yourself
“You have to invest in yourself. If you don’t invest in you, how can you ask somebody else to? You kinda have to have your own skin in the game.”
In this clip from our podcast, award-winning writer/director/producer and actor Tamika shares how valuable it is to invest in yourself. Tamika founded the non-profit organization Make A Film Foundation and is currently a supervising producer for the series Monogamy on Amazon Prime.
Continue listening to our conversation on entering the entertainment business without an agent or manager and the difference between filmmaking and commercial director. We also discuss the need for diverse voices in underrepresented communities in the commercial world and balancing art with commerce.
The full episode is available at Creative Haven under Apple Podcasts here:Getting Into The Entertainment Business, Difference Between Filmmaking And Commercial Direction, And The Importance Of Investing In Yourself.
TD Bank "Find Your Beginning" Behind the Scenes Shot
Watch the set of the TD Bank “Find Your Beginning” commercial change in this behind the scenes shot by Arno Salters here📦:
Louis Vuitton Behind the Scenes Slow Motion Commercial
Become fashion forward by watching this striking behind the scenes of a Louis Vuitton men’s fall-winter show 2021 commercial by CineMotion.⛸
Boost Your Video Marketing With These Tips from Millennials and Gen Zers
Are Millennials and Gen Z a part of your target audience? Do you want to be sure your content is relatable to those generations? The new generation’s buying process has made it possible for marketers to analyze video marketing trends from understanding video’s popularity within the demographic. If you’re looking to grow your brand with the younger demographic, review these video marketing takeaways to implement your video marketing strategy.
It’s understandable why video is more popular to watch than written content on mobile devices. Since mobile devices have smaller screens, videos prove to be the preferable option to produce engaging or educational content. Video is also doing exceedingly well on social media. Most millennials and Gen Zers are on mobile devices coursing through popular social media platforms such as TikTok, with 1 million views watch in its first year. There are also 8 billion daily video views on Facebook, according to OptinMonster. With the number of videos watched daily in the billions, it makes sense why about 40% of millennials trust videos. As you add videos to your content marketing strategy, monitor and explore the popularity over time of the old and new platforms and features. Build your audience on multiple channels, not on one channel for short-term potential popularity.
As a small business owner and creative, you want to connect with your audience through authentic storytelling. It’s not completely necessary to hire a production company or strive for high production quality. Focus on creating videos that offer value for your audience and are short and engaging. For more takeaways, click the link in the article below.
Credit: Written by Jared Atchison Lessons From Millennials and Gen Zers on Video Marketing
How to Create Video Content For Your Buyer's Journey
Are your videos aligned with your customers? Build a buyer persona, a representation of an ideal customer, to further understand and better serve your target audience. Understand the buyer's journey through each stage to determine which content to create for customers who are either researching a problem, solutions, or companies to solve their problem effectively. Create videos in each stage (awareness, consideration, and decision) that guide your customers towards your products and services. In this clip from our video content course, we explain the thought process customers go through in the customer buyer's journey to attract customers to your business.
Nescafe Be Ice BTS Commercial Shot
Creative winter themed behind the scenes shot for “Nescafe” - Be Ice by Fares Corbani ❄️
Watch the clip below!
Have the Right Mindset to build Your Business
“If you can keep that mindset of “I can do this, this is all serving me, this is all part of the lesson, this is all part of the growth.“ and you find a way to even turn it into something you can learn from and build off of, that’s gonna get you through so much of filmmaking and building a business.”
This encouraging quote came from cinematographer and dancer Claire Fisher as she motivates aspiring filmmakers and video creators to continue to believe in themselves as they pursue building their business.
Claire Fisher is a video creator and founder of Sanze Media. This production company creates video storytelling for businesses globally.
Take some time to listen to the full episode on Apple Podcasts as we discuss topics such as the significance of delegation for a successful video production company, the impact story-driven video marketing has on the business and customer relationship, and the benefits of having a positive mindset in business. We also talk about how Claire’s passion for dance influenced her filmmaking and videography.
Listen to episode 42 on Apple Podcasts here: The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindset.
Nike Stadium Lights Edit
Watch this impressive edit showcasing a massive lighting display at a stadium by Matt Ardine below.
Know Your Goals for Effective Video Marketing
Why do you want to create videos? You hold the power to create the videos best for your marketing strategy. Creating videos you and your audience will love is what any business desires in their video marketing strategy. Before you hit record, write down any goals and objectives you want to accomplish with your videos. This also includes doing competitor research produced in your industry to familiarize yourself with which types you’d like to adapt for your own business. In this clip from our video content course, we introduce the first steps in a video marketing strategy.
8 Industries Where Video Marketing is Needed
More industries are using videos in their marketing strategy. Video marketing is a powerful and versatile medium to further connect with your customers. Videos don't just help foster the relationship between you and the customer; they also can increase sales, conversions, and trust. Don’t know if your company should include videos? Not to worry, because we have a list of the 8-industries that need a video marketing strategy.
Let’s preface this by saying having a video marketing strategy is necessary for all industries. Video marketing is the opportunity for companies to showcase their products/services and improve the engagement with their customers through the content in the video. The industries: SAAS (software as a service), travel & hospitality, healthcare, education, agencies, law, finance, and E-commerce, have many terms and competitors that make it difficult for a customer to identify what they need; and which company is best for them. Establish a relationship with your potential customers by creating video types such as brand videos, product demos, explainer videos, and testimonials. This will give your customers a bit of insight into what your company is like before they make their important decision.
Trust is a crucial aspect of these industries and is one of the goals in video marketing. Create a human-side approach to your business through a video marketing strategy. There are tools and resources to create videos without needing a production company. Don’t discount your industry as a reason why a strategy isn’t used. Try it and see how it works for your company.
Credit: Margot Whitney 8 Industries That Must Have a Video Marketing Strategy
The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindsetuoi/
Come listen to our latest podcast episode with dancer, cinematographer, and video creator Claire Fisher. In addition to being a filmmaker, Claire is also the founder of Sanze Media, a production company that creates video storytelling for businesses globally.
Join us for this conversation as we discuss the significance of delegation for a successful video production company, the impact story-driven video marketing has on the business and customer relationship, and the benefits of having a positive mindset in business. We also talk about how Claire’s passion for dance influenced her filmmaking and videography.
Listen to episode 42 on Apple Podcasts here: The Importance Of Delegation, Creative Editing Techniques, And The Importance Of Having The Right Mindset
Skincare Behind the Scenes Clip
This awesome behind the scenes of a skincare brand line clip by Adham Haziq shows how valuable creativity and resourcefulness play a role in the final product. Watch below:
Thumbnails and Covers
Need inspiration on thumbnail covers? Thumbnails are the glimpse of your video viewers see as they scroll in their feed. Research which thumbnails do best in your industry, video type, and social media platform as you choose your thumbnail. In this clip from our video content course, we reveal how to select a thumbnail and cover image and offer suggestions on choosing a relevant high-quality photo as your cover photo.
Apply These 6 Methods to Enhance Your Video Marketing Strategy
Are you ready to increase the connection between you and your customers with video marketing? Don’t know if your current strategy is working? As video continues to be the content medium that educates, entertains, and informs viewers on all platforms, it makes sense that more businesses are implementing video marketing to their content strategy. If you’re realizing that your video marketing strategy needs some extra help to reach your customers, focus on these methods to enhance your video marketing strategy.
When you view the videos you made, how many of those don’t have a target audience in mind? Research the type of people you want to reach, your goal for the video, and the channels your audience watches videos on during the planning process. This will help you decide which videos you need to create that would appeal to your customers. With your target audience identified, create a video that tell who your business is. This is a great opportunity to share any testimonials, behind-the-scenes clips, or inspirational messages that allows your viewers to understand more about your business and it’s story. After identifying your audience and planning your video, determine if you should film the video yourself, hire an in-house video production team, or a video production agency.
Now that your video is made, it’s time to upload it on YouTube, landing pages, emails, and social media channels your viewers are on. However, each platform is different so optimizing your videos to meet the various aspect ratios, video lengths, and caption lengths can help your video be seen on the social platform. To continue to help your engagement and SEO, include subtitles and keyword tags, write short titles, add links to your website, and adjust the video for mobile users. Aside from the video content, the writing the call to action is the best way for the customer to increase its brand awareness and perform and action.
Credit: Written by James Jorner 6 Ways to Strengthen Your Video Marketing Strategy
Understanding Exposure
Do you need to adjust your exposure in your camera settings? An image or video with correct exposure does not have the subject lost in the highlights or shadows. Know how to control the exposure on your camera by using a light meter or zebra lines so that you can recognize when your images are overexposed or underexposed. In this clip from our video content course, we go over two camera settings you can use to control the amount of exposure on your camera.
Types of Shots
Need ideas on how to make your story flow through your camera shots? Experiment with these types of shots to help convey your character’s perspectives and emotions in the shot. Add more creativity and thought to your camera shots through the use of pans and tilts, dolly and tracking shots, and crane shots. In this clip from our video content course, we demonstrate and explain the camera shot types mentioned above.
Anticipate This Before You Hire a Video Marketing Agency
Don’t have enough time in your busy schedule to implement videos in your content strategy? Have you decided to hire a video marketing company to help tell your company’s stories but don’t know what to expect? A video marketing agency works with you to hone in on a strategy that aligns with your goals to create content that connects with your audience. As you search for a company, research their previous projects to get an understanding of their production process during the pre-production, production, and post-production of the video creation process.
In the pre-production phase, a video marketing agency will plan out the strategy for the video campaign and can collaborate on how the video can fit into your marketing strategy through a call-to-action or social media posts, for example. From the type of videos to the content in the video, the agency will help you decide the right plan for your company. Once the video is planned out and is ready for filming, the production phase takes over. The production phase with a video marketing agency is similar to if you were to hire a video production company, in the sense that the video marketing company is responsible for scheduling the shoot, hiring cast and crew, and setting up the set to film.
It is the post-production phase that, once again, sets a video production company apart from a video marketing agency. The editing is not just the main component of post-production. The video marketing agency continues to work towards your goals after the video is completed by either making the video description SEO friendly, increasing engagement, or increasing revenue. A video marketing agency understands the importance of video consumption in your business. Now that you know what to expect when hiring a video marketing agency, you won’t have to worry about if the video aligns with your current marketing strategy.
Written by Dave Grendzynski What To Expect When You Hire a Video Marketing Agency