More industries are using videos in their marketing strategy. Video marketing is a powerful and versatile medium to further connect with your customers. Videos don't just help foster the relationship between you and the customer; they also can increase sales, conversions, and trust. Don’t know if your company should include videos? Not to worry, because we have a list of the 8-industries that need a video marketing strategy.

Let’s preface this by saying having a video marketing strategy is necessary for all industries. Video marketing is the opportunity for companies to showcase their products/services and improve the engagement with their customers through the content in the video. The industries: SAAS (software as a service), travel & hospitality, healthcare, education, agencies, law, finance, and E-commerce, have many terms and competitors that make it difficult for a customer to identify what they need; and which company is best for them. Establish a relationship with your potential customers by creating video types such as brand videos, product demos, explainer videos, and testimonials. This will give your customers a bit of insight into what your company is like before they make their important decision.

Trust is a crucial aspect of these industries and is one of the goals in video marketing. Create a human-side approach to your business through a video marketing strategy. There are tools and resources to create videos without needing a production company. Don’t discount your industry as a reason why a strategy isn’t used. Try it and see how it works for your company.

Credit: Margot Whitney 8 Industries That Must Have a Video Marketing Strategy