Are your videos aligned with your customers? Build a buyer persona, a representation of an ideal customer, to further understand and better serve your target audience. Understand the buyer's journey through each stage to determine which content to create for customers who are either researching a problem, solutions, or companies to solve their problem effectively. Create videos in each stage (awareness, consideration, and decision) that guide your customers towards your products and services. In this clip from our video content course, we explain the thought process customers go through in the customer buyer's journey to attract customers to your business.