How do you make sure your marketing, sales, and creative departments are all on board for an upcoming project? By using a creative brief, your team will strategize, plan, and set the expectations for the project to ensure success and preparedness for any unforeseen circumstances. The creative brief is a short strategic document that outlines the specific details surrounding your production before a shoot. Collaborate with your team to set the objectives, deliverables, target audience, timing, budgeting, and legal for an overall clear and efficient process. In this clip from our video content course, we focus on the main elements needed in a creative brief for a production shoot to be successful.
The Creative Brief
Do you have a written guideline that outlines your project's strategy for everyone involved? Without a document like a creative brief, your creative video or project can be directed off course and can lose sight of the original intentions of the project. A creative brief will guide you in the direction and outcome you want to take with your project. In this clip from our video content course, we discuss the important elements that go into a creative brief.
Set Transformation BTS Clip
Watch this incredible set transformation in a behind the scenes clip by Alexander Stanishev! You can see the dedication and teamwork it took to pull off something this remarkable! Watch the clip below:
A Behind-The-Scenes Peek Of These Classic Films!
Start your Friday off by having a behind-the-scene’s peek of some of these classics! If you’re familiar with the movie Inception (featuring Leonardo DiCaprio and Joseph Gordon Levitt), you’ll want to see how important the production team was to capture this complicated shot of the collapsing dream sequence! It’s simply breathtaking to see how much stunts Joseph had to pull off with the complicated props to produce the memorable part where he had to fight his way out while the production team took part in capturing it!
A Quality Film Will Evoke Emotion And Send A Clear Message
“Sometimes I feel we are not aware of our chances of being alive and in good health, and overall being able to do whatever we want when in some countries people are not free. So movies sometimes can put you in such a state of awareness. People really went through hard things in life and in documentaries you’re like wow.”
The quote came from Valentin Salembier when he described how powerful good movies can be for viewers, as quality production could influence our emotions and send a message to our imaginative minds. Valentin Salembier is a director of photography and the owner of Oseku Lightning. Revisit this podcast episode to hear our discussion on the different roles in the camera department in film production, how his experience as a photographer translated to film, basics of lighting, the difference between French and American filmmaking, and how movies helped him go through tough times in his life.
The full episode s Available Here- Film Lighting & Camera Department Basics, How Photography Helped Him With Lighting Films, and Using Film As a Companion
Behind-The-Scenes Of A Supersized Dishwashing Commercial!
Begin your weekend by checking out this behind the scenes of a production team utilizing the green room and enhancing the footage afterwards to create this dish washing commercial! The visual enhancements made the dirty dishes and the food served seem like actual supersized props!
A Behind-The-Scenes Look At Capturing A Dance Sequence
Have a look at the behind-the-scenes of these dancers performing alongside the video crew to compose a sequence! You can see the hard work put in as the crew tried to keep up with the dancers in action and the final version recreated by the video production team afterwards!
Basic Crew Involved in Video Production 2019
Need to set up a crew to produce your video? Each crew member has important tasks in the production of your video. With so many positions and roles out there, it can be stressful to figure out which crew member you need for your type of video production. Let us do the research for you! Our basic crew list shows you the members you need for your video production!
If you’ve ever watched a “Behind the Scenes” segment on your favourite movie or TV show, you’ll know the amount of people involved in video production. There can literally hundreds or thousands of people involved in producing one movie, from the intern tasked with getting the director coffee, all the way up to the director himself. It can be hard to wrap your head around all the people, so we’ve compiled a list of some of the jobs most integral to video production.
Producer: Producers are involved in the whole process of production from pre-production, to on set management, and post-production. They handle more managerial and business related tasks on a film set. They are less involved in the actual technical production of the film, but rather things such as casting, budgets, and scheduling. They often are in contact with the client of the production if there is one, and oversee the day-to-day operations to ensure it is running smoothly.
Director: While producers are more involved with the business side of filmmaking, directors are on the creative side. Directors have huge amounts of influence over all aspects of production, such as script-writing, camera angles, set design, actors, and editing. Often, directors have such influence on the production that their styles of directing and vision become trademarks of the film.
Assistant Director: Assistant directors’ main jobs comes down to scheduling and organization. They keep the crew on time, the director is getting the shots they need, and often make sure that the talent is reading the correct lines during filming.
Line Producer: Line producers work with producers specifically on budgeting and tracking expenses, as well as the nitty gritty groundwork of production.
Cinematographer / Director of Photography: Cinematographers work closely with directors to carry out their vision of the production through the camera lens, and that the director is able to translate their vision through the camera. They are in charge of many aspects of, well, cinematography, such as lighting, lens selection, and camera angles.
Camera Operators: The title explains it all. Camera operators are in charge of the operation of cameras and often work directly under the supervision of cinematographers.
Grip: Grips work with the electrical department to build lighting lighting setups, as well as operating camera dollies and cranes.
Gaffer: Gaffers work with both the cinematographer and director to achieve the desired lighting and feel of the production.
Location Sound Mixer and Recorder: Sound Mixers record audio during shooting, as well and monitor and adjusting the levels of audio.
Art Director: Art directors work with both the director and production designer, making sure the set and props carry out the director’s vision for the production. They often work to keep the set on brand for the company.
Production Designer: Production designers head the effort to create and design the set, making sure the environment the talent is in matches for the right feel of the production.
Production Assistant: Usually an intern starting out in the industry, a production assistant mostly works as an assistant to the rest of the crew, such as getting coffee and taking notes. They also help in other areas, such as coordinating extras and providing crowd-control duties.