How do you make sure your marketing, sales, and creative departments are all on board for an upcoming project? By using a creative brief, your team will strategize, plan, and set the expectations for the project to ensure success and preparedness for any unforeseen circumstances. The creative brief is a short strategic document that outlines the specific details surrounding your production before a shoot. Collaborate with your team to set the objectives, deliverables, target audience, timing, budgeting, and legal for an overall clear and efficient process. In this clip from our video content course, we focus on the main elements needed in a creative brief for a production shoot to be successful.