On this episode of our podcast, we have Viva La Brand founder Laura Sheridan! Viva La Brand is a business consulting company that focuses on brand and marketing strategy.
Our discussion explored why copywriting and speaking in your customers' language is important and understanding your current customer’s needs to adjust and strengthen your marketing strategy to attract potential clients.
We also discuss the definition of branding, recognizing which needs your company is fulfilling with surveys, and the importance of building a network with other professionals to grow your company.
The full episode is available at Creative Haven under Apple Podcasts here:The Importance Of Copywriting, Understanding Your Customer, And The Definition Of Branding.