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“You need good content. you need good stories, but you also need data driven decision making and strategic media buying and understanding of earned and paid media…” 

In this clip from episode 44 of our podcast, Reed Shelly offers his advice to businesses looking to grow their brand through content marketing. 

Reed is the Marketing and Operations Executive of Brand X Consulting: a full-service marketing and operations consultancy.

Revisit this episode on Apple Podcasts; we cover many topics such as his transition from TV to digital content and how to recognize a good idea; create a structure, and produce it consistently. We also dive into why brands should have data-driven decision-making and strategic media buying.

The full episode is available at Creative Haven under Apple Podcasts here: TV vs. Digital Media, Working Creatively With Producers, And The Three Essentials Of The Digital Age.

TV Vs Digital Media, Working Creatively With Producers, And The Three Essentials Of The Digital Age

Listen to our latest podcast episode featuring Reed Shelly! Reed is the Marketing and Operations Executive of Brand X Consulting: a full-service marketing and operations consultancy for small, medium, and early-stage companies. Reed also worked in the TV and animation industry as an executive and writer.

Our interview covered many topics such as his transition from TV to digital content and how to recognize a good idea; create a structure, and produce it consistently. We also dive into why brands should have data-driven decision making and strategic media buying.

The full episode is available at Creative Haven under Apple Podcasts here:TV Vs Digital Media, Working Creatively With Producers, And The Three Essentials Of The Digital Age.

TV Shows vs Digital Content, Producing Stellar Content With Budget Constraints, And The Importance Of Creative Expression

Tune in to our newest podcast episode with Scott Firestone! An experienced individual in media production who has helped launch notable series like Behind the Music, Extra, and World of Wonder, Scott is a showrunner, writer, director, and executive producer of his own production company Firestone Productions and the podcast Poddreams. Poddreams is a fictional news storytelling podcast that rewrites real stories for a justice-served outcome.

Join the discussion as we talk about the difference between producing TV shows and digital content, the process of working with clients in the corporate world, and balancing the quality of work with budget constraints.Listen to the full episode here: TV Shows vs Digital Content, Producing Stellar Content With Budget Constraints, And The Importance Of Creative Expression

Basic Crew Involved in Video Production 2019

Need to set up a crew to produce your video? Each crew member has important tasks in the production of your video. With so many positions and roles out there, it can be stressful to figure out which crew member you need for your type of video production. Let us do the research for you! Our basic crew list shows you the members you need for your video production!

If you’ve ever watched a “Behind the Scenes” segment on your favourite movie or TV show, you’ll know the amount of people involved in video production. There can literally hundreds or thousands of people involved in producing one movie, from the intern tasked with getting the director coffee, all the way up to the director himself. It can be hard to wrap your head around all the people, so we’ve compiled a list of some of the jobs most integral to video production.

Producer: Producers are involved in the whole process of production from pre-production, to on set management, and post-production. They handle more managerial and business related tasks on a film set. They are less involved in the actual technical production of the film, but rather things such as casting, budgets, and scheduling. They often are in contact with the client of the production if there is one, and oversee the day-to-day operations to ensure it is running smoothly. 

Director: While producers are more involved with the business side of filmmaking, directors are on the creative side. Directors have huge amounts of influence over all aspects of production, such as script-writing, camera angles, set design, actors, and editing. Often, directors have such influence on the production that their styles of directing and vision become trademarks of the film.

Assistant Director: Assistant directors’ main jobs comes down to scheduling and organization. They keep the crew on time, the director is getting the shots they need,  and often make sure that the talent is reading the correct lines during filming.

Line Producer: Line producers work with producers specifically on budgeting and tracking expenses, as well as the nitty gritty groundwork of production.

Cinematographer / Director of Photography: Cinematographers work closely with directors to carry out their vision of the production through the camera lens, and that the director is able to translate their vision through the camera. They are in charge of many aspects of, well, cinematography, such as lighting, lens selection, and camera angles.

Camera Operators: The title explains it all. Camera operators are in charge of the operation of cameras and often work directly under the supervision of cinematographers.

Grip: Grips work with the electrical department to build lighting lighting setups, as well as operating camera dollies and cranes.

Gaffer: Gaffers work with both the cinematographer and director to achieve the desired lighting and feel of the production.

Location Sound Mixer and Recorder: Sound Mixers record audio during shooting, as well and monitor and adjusting the levels of audio.

Art Director: Art directors work with both the director and production designer, making sure the set and props carry out the director’s vision for the production. They often work to keep the set on brand for the company.

Production Designer: Production designers head the effort to create and design the set, making sure the environment the talent is in matches for the right feel of the production.

Production Assistant: Usually an intern starting out in the industry, a production assistant mostly works as an assistant to the rest of the crew, such as getting coffee and taking notes. They also help in other areas, such as coordinating extras and providing crowd-control duties.