“You need good content. you need good stories, but you also need data driven decision making and strategic media buying and understanding of earned and paid media…”
In this clip from episode 44 of our podcast, Reed Shelly offers his advice to businesses looking to grow their brand through content marketing.
Reed is the Marketing and Operations Executive of Brand X Consulting: a full-service marketing and operations consultancy.
Revisit this episode on Apple Podcasts; we cover many topics such as his transition from TV to digital content and how to recognize a good idea; create a structure, and produce it consistently. We also dive into why brands should have data-driven decision-making and strategic media buying.
The full episode is available at Creative Haven under Apple Podcasts here: TV vs. Digital Media, Working Creatively With Producers, And The Three Essentials Of The Digital Age.