Are you running low on ideas for your next video? Wondering what tactics and strategies these companies used to create their viral video ads? Your videos don’t need to be made to go viral, but learning how these companies went viral can be helpful if you’re looking to add the tactic to your video marketing strategy. In this article, we uncover the types of videos and strategies that were used to go viral.
If you’re one of the 85% of companies, according to Wyzowl, using video in their marketing strategy, then you’ll understand how valuable videos are for your company and your audience. Your video has to be engaging with your audience. Most viral videos are entertaining and appeal to the emotions of the viewers. Some use humor to talk about their product or brand, while others go for a shock factor. Storytelling is a great route to consider to share your values in either an empowering, inspirational, or personal way. If you’re creating a product video or sharing your brand story, think about how you can create a scenario that highlights one or more of the pain points, features, or benefits of using your product or the brand mission statement. For example, instead of showing how the blender operates in Blendtec’s “Will it Blend?” series, the company took a different approach and blended unusual items that revealed the strength and power of the Blendtec line of blenders.
The production value does not need to be high to get your message across. In fact, Android compiled clips of different animals playing together and ended the ad with their campaign message. The message ties the brand with the video and makes excellent use of emotions to increase the engagement of the ad. Whether you choose to create videos that are creative, humorous, out-of-the-box, include interesting characters, or invoke storytelling, remember your goals and brand values and you’ll have impactful and entertaining videos for your business.
Credit: Uros Stanimirovic 10 Best Viral Marketing Videos of Recent Times
