So you’ve entered into the world of video marketing and you’re already uploading videos to your audience! Great job! Are those videos meeting the engagement goals you set for them? Have you considered that the video length is a possible reason for not hitting your goal? If not, don’t worry, because our guide goes over the conditions in a video that could determine the engagement.
Before we get into the video length, it’s crucial to consider the other reasons why viewers might not fully watch your video. When you create videos for your business, you may create them to be informative, educational, or entertaining. The videos you upload are to appeal to your target audience, optimizing for the device they are on. This is where viewing your analytics plays a role. Look into where your viewers are watching your video as well as when the engagement tends to drop. This will help you create content that keeps them engaged throughout the video. After you’ve adjusted the content, target audience, and device optimization, if needed, let’s move on to the video length.
Video length is a good metric to review towards understanding your viewers, as you can pinpoint where most of your viewers finished the video and what they might have missed after they left the video. Each video type has a desired length that has optimal engagement. Most videos that perform well vary between 30-119 seconds, according to The Next Web. However, according to Wisita, a 2-minute video can do well in engagement. However, don’t be restricted to create videos within two minutes. The longer your video is, the more you will have to stay connected with your audience as engagement continues to drop.
Here are some strategies to include in the context of your video to help your customers stay engaged. Focus on one main subject and if that subject is a pain point your customer requested, that’s even better because you will have their attention during the video. To ensure that, write the pain point or main subject in the title, caption, and keywords of the video. Don’t forget to add captions and include a CTA to take them to another video or through a sales funnel. If you’re planning on uploading your video on social media, keep in mind that those platforms have varying optimal video lengths as well. Now your short, concise, engaging video is ready to be uploaded! For more information, click the article below.
Credit: Jesica Mraz Short vs. Long Videos: What is the Best Explainer Video Length?