Watch the set of the TD Bank “Find Your Beginning” commercial change in this behind the scenes shot by Arno Salters here📦:
Know Your Goals for Effective Video Marketing
Why do you want to create videos? You hold the power to create the videos best for your marketing strategy. Creating videos you and your audience will love is what any business desires in their video marketing strategy. Before you hit record, write down any goals and objectives you want to accomplish with your videos. This also includes doing competitor research produced in your industry to familiarize yourself with which types you’d like to adapt for your own business. In this clip from our video content course, we introduce the first steps in a video marketing strategy.
Video Goal Setting and Competitor Research
What are your main goals when creating videos? Without defining your purpose or goals you are reaching towards, it will be difficult to pinpoint where you can improve in your videos, whether it is your engagement or sales, for example. Start by outlining your goals and then do external research on the competitors in your industry.