apple podcasts

Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity

Hear from our next podcast guest Natalie Cass! Natalie is a corporate photographer and filmmaker at Cass Studios: an entertainment, commercial photography, and video production company.

Listen to this conversation as we talk about how her psychographics led her to create content; how music, being active in nature, and optimizing her health and wellness helps her leverage her flow state; her method of focusing on five feelings she wants her audience to feel when developing stories for brands, and how artists can build their career by being comfortable in the unknown.

The full episode 65 is available on Apple Podcasts here: Psychographics And Content Creation, The Method of Creating Content Around 5 Feelings, And How Holistic Well-Being Helps With Creativity

Being A Student of Life, The Importance of Diversity, And Why You Should Create Everyday

For our next podcast guest, we have writer, producer, screenwriter instructor, podcaster, and founder of the production company, Little Nalu Pictures, Koji Steven Sakai. He has written seven feature films and produced five films such as Last Girl, The People I’ve Slept With, and the television series: Comedy InvAsian.

In this episode, we discuss how he develops ideas for writing and the importance of diverse roles and storylines. He also shares how you should say yes to every opportunity, keep creating, and put in your best effort in any project you do to get started in the writing and film business.

Listen to episode 60 on Apple Podcasts; Being A Student of Life, The Importance of Diversity, And Why You Should Create Everyday

Investing in your mind's eye

“So, spending money on information, by far, is the best thing that I’ve decided to do with my life.”

Hear Mitchell Ruiz reflect and give his younger self advice on becoming financially literate to invest in yourself. Mitchell is an entrepreneur that specializes in mindset coaching, network organizing, and real estate.

Listen to this conversation again as we talk about how poetry helped him make sense of the world growing up as a disenfranchised youth and how fitness has positively impacted his life. We also talk about his goal to teach marginalized communities to practice positive thinking and gratitude and how spending money on self-education is the best investment.

Listen to episode 51 on Apple Podcasts here: Changing Pain Into Power, The Best Personal Investment, And The Positive Impact Of Fitness‬

Meet Them Where They Are

“Because if you deeply understand a customer and understand way beyond your product or service, then you can build a program for them.”

Laura makes a fantastic point about how businesses need to understand their customers first to build their brand in this clip from episode 48 of our podcast! Laura Sheridan is the founder of business consulting company Viva La Brand.

Hear more from this interview as we discuss important topics such as copywriting, speaking in your customers' language to be relatable, and understanding your current customer’s needs to adjust and strengthen your marketing strategy to attract potential clients.

We also discuss the definition of branding, recognizing which needs your company is fulfilling with surveys, and the importance of building a network with other professionals to grow your company.

The full episode is available at Creative Haven under Apple Podcasts here:The Importance Of Copywriting, Understanding Your Customer, And The Definition Of Brandin‪g‬.