“Great marketing feels consistent. That goes back to the storytelling and the driving of the narrative, understanding, like what really brands mean to consumers.”
This quote, from episode 43 of our podcast with QYOU Media’s VP of Content and Head of Global Networks Lexi St. John, reveals what great marketing consists of to create valuable content that reaches and understands consumers.
Lexi leads the creative and content strategy for influencer marketing campaigns with a focus on branded content creation for TikTok.
Listen to this episode again as we discuss topics such as QYOU's strategy for localizing digital content for broadcast in India, the dynamic relationship between the influencer, platform, brand, and audience, the growing trend of influencer marketing on TikTok, and the change in storytelling through the increasing interest in short-form content.
Listen to episode 43 here: Evolution Of Digital Content In India, Good Vs Great Marketing, And The Rise Of Short Form Content