PinkShark Marketing

Staying Authentic During These Troubling Times

“If you’re putting out there; how you truly feel, I think more people will want to buy your brand based on the authenticity of the brand.”

This quote, from episode 32 of our podcast with Michael Preston, mentions the potential impact authentic messaging has on your brand. Michael is the founder of the digital marketing company, Pink Shark Marketing.

Hear our discussion in this episode as we talk about his creative flow process, the difference between advertising, branding, and marketing, how ads don't need to be huge productions to be effective, and what brands should do with their messaging for ads during this sensitive time.

The full episode is available under Creative Haven on iTunes here: Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business.

Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business,

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Listen to our next podcast interview with Pink Shark Marketing founder, Michael Preston! Pink Shark Marketing is a digital marketing company that helps develop brands and convert sales using many services such as SEO, Social Media Management, creative strategy, and web design.

Michael is a great guest to have on our podcast as we talk about how producing effective ads doesn’t always need to have a high production value and the difference between branding, marketing, and advertising. We also talk about his creative flow process and his advice on how companies should approach their advertising messaging during this time.

Listen to the full episode here: Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business