“If you’re putting out there; how you truly feel, I think more people will want to buy your brand based on the authenticity of the brand.”
This quote, from episode 32 of our podcast with Michael Preston, mentions the potential impact authentic messaging has on your brand. Michael is the founder of the digital marketing company, Pink Shark Marketing.
Hear our discussion in this episode as we talk about his creative flow process, the difference between advertising, branding, and marketing, how ads don't need to be huge productions to be effective, and what brands should do with their messaging for ads during this sensitive time.
The full episode is available under Creative Haven on iTunes here: Advertising vs Branding vs Marketing, Working With Different Types Of Clients, Having An Opinion In Your Business.