Are your marketing videos conveying their messages effectively? What changes could you implement and have your videos stand out more? Whenever you upload video content to your business page, you have an opportunity to appeal to your customer’s desires and needs and tell a story.

Spend some time in the creative process and ensure that your content is not boring! Use an eye-catching video title to get attention and tag it with relevant keywords so that it can have a higher chance of appearing in search results. Don’t be afraid to add some music in your videos as it can help spice it up and set the emotional tone you desire. Many online users may browse the internet through their phones and tablets, so make sure that the video is mobile friendly.

Most importantly, be sure that you have a CTA (call to action) at the very end of all your videos. What would you like your audience to do once they have finished viewing your video? You could encourage them to sign up for your newsletter or invite them to check out your product through a link. Encourage viewers to have a conversation by asking them to leave a comment or ask a question to increase engagement.

Credits: Written By - Gabrielle Pickard-Whitehead - 25 Tips for Creating Great Marketing Videos