Video marketing is a powerful strategy that, when done well, can set your business on the path to accomplishing your goals, such as increasing brand awareness or improving SEO. While the benefits of video marketing are always something to look forward to, especially for any business starting with video marketing, there may be challenges along the way. Are you currently experiencing some challenges in your video marketing and need some guidance? In this article, we’ll highlight the challenges small businesses may face when working with video marketing from the planning stage to the analysis stage.
The planning stage is what sets the course for the whole video creation process. Not planning well can leave your viewers feeling confused about what the video’s objective was. Keep your target audience in mind when creating videos, what you want to say, and how you want your message conveyed. Once you’ve identified what pain point or question you are going to solve and decided what type of video (tutorial, interviews, how-to’s, etc.) you’re going to use, write a list of talking points to say during the video. Videos play a major role in connecting your business with your viewers, and talking without a script can create the impact of having a genuine conversation with your viewers. In your list of talking points, please include a sentence or question to keep your audience’s interest. Your opening hook will capture and draw your audience in, but your main message should be valuable and tell a story that either entertains, inspires, or informs them.
Don’t forget to include any part of your branding in your video! A logo at the bottom corner and a CTA lets viewers know who your company is and where to find more information about your company. A CTA isn’t the only thing to include in your videos. To help your video’s SEO, add a target keyword in the title and meta description. Also, share the video on the social media platforms your consumers frequent, include your video in your website and email newsletter, and invest in paid ads for maximum reach. A video marketing strategy must include analyzing the performance of your video. Reviewing what worked and what didn’t will help prepare you for your next video.
Credit: Written by Susan Friesen 9 Video Marketing Challenges & How to Solve Them