Does your target market feature Millenials? Are you wondering how to reach them through video marketing? The methods and strategies of marketing have drastically improved in a way that strives to understand the customer on a personalized buying journey. If your target market features Generation Y or Millennials, you’ll want to understand why they are so attached to videos, and how you as a small business owner or creative, can leverage this knowledge for your own video content strategy.

Before you start to create engaging content for millennials, you’ll need to understand their purchasing behavior and why fellow marketers are targeting this generation. Members of the younger generation are watching more videos through streaming services and social media. According to this article, millennials spend at least one hour a day watching videos. About 84% of millennials follow brands on Facebook, and they are more likely to purchase a product after watching a video than someone born in a later generation, according to a Mashable article. Adjust your current marketing strategy and feature your company’s products and services on platforms your target market will be on. Be wary about how your content is portrayed to young people. As millennials are people who have grown up in the digital boom, they are used to avoiding advertisements that are inauthentic.

Overall, if you want to reach a millennial who loves watching videos and sharing them with their network, you’re going to want to create authentic, thought-provoking, engaging videos that demonstrate your products and services and company well. They want to be entertained and informed! For more tips on how to target and understand millennials, the article has more interesting facts and statistics below!

Credit: Written by Shaq Abboud Why Are Millennials So Attracted To Video Marketing?

Are you implementing video content marketing into your business strategy? Are you aware of the benefits uploading videos can have on your target audience? Don’t get left out of the video content marketing loop! Know the trends and statistics that keep you informed to better reach your audience. This article goes through the benefits of video marketing as well as pulls multiple sources of research to show you how much of a positive impact video has on businesses. Over 80% of video marketers say that using videos has increased sales and has increased traffic and impressions to their site, so whether you’re creating a video to explain or review a product or service, creating an ad, promoting an interview, or uploading a live stream, presentation, or testimonial, these types of videos are a great addition to your website and social media to engage with your audience. Speaking of social media, this article suggests to keep your videos short and include captions. Consumers use video to help aide them in their shopping experience, and most consumers prefer to watch videos and ads that are in an informal tone. If you are posting your videos on social media, make sure you’re aware of the different devices and social media platforms your consumers are watching your video from as 90% of consumers watch videos from their mobile devices, according to Wyzowl, and most videos will be retweeted onto different platforms and pages. For more eye-opening statistics and trends, the article has more information regarding this topic.

Credit by: Jacinda Santora Video Marketing Statistics: What You Must Know for 2020