Are you implementing video content marketing into your business strategy? Are you aware of the benefits uploading videos can have on your target audience? Don’t get left out of the video content marketing loop! Know the trends and statistics that keep you informed to better reach your audience. This article goes through the benefits of video marketing as well as pulls multiple sources of research to show you how much of a positive impact video has on businesses. Over 80% of video marketers say that using videos has increased sales and has increased traffic and impressions to their site, so whether you’re creating a video to explain or review a product or service, creating an ad, promoting an interview, or uploading a live stream, presentation, or testimonial, these types of videos are a great addition to your website and social media to engage with your audience. Speaking of social media, this article suggests to keep your videos short and include captions. Consumers use video to help aide them in their shopping experience, and most consumers prefer to watch videos and ads that are in an informal tone. If you are posting your videos on social media, make sure you’re aware of the different devices and social media platforms your consumers are watching your video from as 90% of consumers watch videos from their mobile devices, according to Wyzowl, and most videos will be retweeted onto different platforms and pages. For more eye-opening statistics and trends, the article has more information regarding this topic.

Credit by: Jacinda Santora Video Marketing Statistics: What You Must Know for 2020