Does your target market feature Millenials? Are you wondering how to reach them through video marketing? The methods and strategies of marketing have drastically improved in a way that strives to understand the customer on a personalized buying journey. If your target market features Generation Y or Millennials, you’ll want to understand why they are so attached to videos, and how you as a small business owner or creative, can leverage this knowledge for your own video content strategy.

Before you start to create engaging content for millennials, you’ll need to understand their purchasing behavior and why fellow marketers are targeting this generation. Members of the younger generation are watching more videos through streaming services and social media. According to this article, millennials spend at least one hour a day watching videos. About 84% of millennials follow brands on Facebook, and they are more likely to purchase a product after watching a video than someone born in a later generation, according to a Mashable article. Adjust your current marketing strategy and feature your company’s products and services on platforms your target market will be on. Be wary about how your content is portrayed to young people. As millennials are people who have grown up in the digital boom, they are used to avoiding advertisements that are inauthentic.

Overall, if you want to reach a millennial who loves watching videos and sharing them with their network, you’re going to want to create authentic, thought-provoking, engaging videos that demonstrate your products and services and company well. They want to be entertained and informed! For more tips on how to target and understand millennials, the article has more interesting facts and statistics below!

Credit: Written by Shaq Abboud Why Are Millennials So Attracted To Video Marketing?