What do a viral challenge, a how-to video, and a promo all have in common? They all can attract and engage with your audience at different customer journey stages while related to your brand’s voice and mission. A video that is educational, inspirational, entertaining, informational, or engaging will give your business the opportunity to showcase your industry knowledge, company news, or your take on the latest trend. Navigate your video strategy using these five categories. In this clip from our video content course, we explain the components of the EIEIE method and how you can use the method for your video marketing.
The EIEIE Method
Last week, we talked about the Hero Hub Help method that focused on the type of content you create. Now the EIEIE method focuses specifically on the message you want to portray in your videos. The EIEIE method stands for Educate, Inspire, Entertain, Inform, and Engage. In this clip from our upcoming video content course, you'll learn about how you can implement this method to cater to your brand's mission, tone, and image.