Technology continues to rise, with marketers implementing strategies that work best for their company. One of these strategies is video marketing. About 76% of businesses who use this strategy recorded an increase in traffic due to video and 78% of people watch online videos every week, according to Report42. So what can you do with video marketing? Well, if you’ve got an idea in mind for a video for your company, then you’re one step closer to your video marketing strategy.
As you create a video marketing strategy, focus on the purpose of the video, who it’s going to, and how you’ll measure the success of the video. For starters, your target audience plays a special role in your videos. Create a buyer persona that specifies what the audience needs, wants, and has questions about. Not only will this help you create content that is catered to them but will also give you plenty of ideas. The next step is to define your video marketing goals. Setting measurable clear goals such as increasing brand awareness or an email list, will guide you and hold you accountable when reviewing the video outcomes.
During the planning stage of your strategy, you need to think about if you plan on spending any money on video creation. Your budget depends greatly on the type of videos you want to create and your video schedule frequency. It’s important to consider whether the video and the content fall in line with your customer buyer journey, whether you choose to create a demo, how-to, animated, or combination video. Consider the ultimate reason why you’re creating videos. If you’re creating videos as part of a campaign or as part of a regular content strategy, then decide if hiring a video production team, freelancing, or creating videos yourself is ideal for your strategy. Overall, choose a video type that aligns with your budget, business, and target audience.
Once the video is uploaded, it’s time to measure your video’s performance. Keep these metrics in mind as you review your own metrics:engagement rate, view count, likes and comments, and conversion growth.Reviewing these key metrics will help you determine if you need to adjust your strategy to meet your business goals. For more useful statistics on how video marketing is essential for your business,view the article below. The cats out of the bag when it comes to this video marketing strategy. Now it’s up to you to d’s out of the bag when it comes to this video marketing strategy. Now it’s up to you to decide what you want to do with it.
Credit: Written by Mila Bera 6 key tips to consider when creating a video marketing strategy [Infographic]