Tired of using text to tell your stories but don’t know how to convey them visually? We all know how powerful stories can be, especially when told in a video format. Here’s why uploading videos can prove to be beneficial for your business strategy.

With video as apart of your content strategy, you will be able to convey your messages in a clear, concise, and visually appealing manner your audience will enjoy. Videos are a very content-versatile medium, which means you can post videos of product launches, behind the scenes clips, webinars, and even educational content! There’s even the possibility of your video shared online. Social media videos are shared by 1200% more than text and images, according to Small Business Trends. The videos you create influence consumers’ buying decisions. According to a study by Forbes, 90% of consumers use product videos to help them make buying decisions. It’s best to place your videos in places where your consumers are researching; search engines, websites, review sites, and video platforms.

Aside from how video marketing can be useful as entertainment and information for your audience, it is also a helpful tool used to grow your business. There is a 49% increase in revenue from marketers who use videos than those who don’t have video marketing in their strategy, according to Aberdeen Group. It’s possible to see growth in revenue, web traffic, backlinks, website conversion rates, email and website click-through rates, and search ranking as well if your videos are on your website. Data from Mist Media concludes that the average internet user spends 88% more time on a website with video. Video marketing is a strategy used by many marketers, business owners in every industry to share their stories about their brand to connect with their audience and grow their business. Let’s get started creating videos for your business.

Credit: Written by Kendall Walters 10 Benefits of Video Marketing: Why Use Video for Business