Laugh a little. Laugh a lot. Go ahead! It will make you and your viewers happy. Give your viewers insight into who your company is on a personal level. One way to do that is by using humor. Ready to see how humor uplifts your video advertising campaigns? Our reasons below will encourage you to start adding those jokes to your scripts and strategy.

We all know the power video marketing has on your brand; it can strengthen the relationship of your consumers by keeping them entertained and informed. We also understand the power viral videos have on our social media feeds. We are compelled to watch and share within our network. Humor is a strong factor in these viral videos. People love to laugh and share videos that made them laugh on social media. Humor will help your videos get your company noticed as it’s more than a video showcasing a product’s features and benefits, but it’s a video showing personality. Using humor also reveals a brand’s approachability and empathy.

When incorporating humor into your strategy, know who your audience is and post the video to YouTube to increase your likelihood to appear high on the search results. Make your customers feel comfortable and informed about your brand. It’s important to note that while humor can make an awkward situation into a laughable one or a relatable situation, not every joke is going to carry over to your audience. That is why it is best to place the humor naturally in the conversation, keep them short, use proper timing, and avoid talking about a serious topic that could be deemed too lighthearted and devalues its severity. Humor is a great tool to use in your marketing campaigns to increase engagement for your brand.

Credit: Scenic Road WHY HUMOR WORKS IN ADVERTISING AND YOUTUBE CAMPAIGNS