Are you a small business owner and are struggling with your online presence? Have you considered uploading videos about you and your company to social media? Videos on social media are only increasing, with Facebook seeing a 258% increase in branded videos from 2016-2017. Your videos will have a higher chance of getting noticed if you follow these following tips.
Outside of your goals for your business, consider adding these to your video marketing strategy. Create videos that draw your viewers' attention, sustain their attention, and leads them to an action outside the video. To start, think of the social media user in mind when you create your appealing video. Looking for ideas on what to post? Look no further than in your FAQ section. Your frequently asked questions section is a fantastic source for video content because you will be creating videos that answer your target audience’s questions and shows that you acknowledge their questions. Have some background footage from a recent company video? Post it! Don’t have a video? Do it live! Live-streaming is an excellent way to authentically show who you and your company are while interacting and informing viewers on company news or a product or service your company has to offer.
Another opportunity for engagement is to create short attention-grabbing videos. Focus on grabbing their attention in the first 30 seconds of your video. Telling an enriching story that draws your viewers in and connects them to the story is an idea. Think about creating short informational or how-to videos that appeal to a customer’s question or pain point that leaves the customer wanting more videos. When they’re looking for more of your videos or how to interact with your company, the best place to tell them is in a CTA. Include a Call-to-Action at the end of your video that directs viewers, whether it’s to sign up for an email list or to click a link for related material; make the CTA clear and actionable.
Once you’ve created your engaging video, upload it natively. Native videos play automatically on the platform it was uploaded to, as opposed to external video links. Your viewers want to watch videos on the platform their currently watching videos on. Taking them away to YouTube when they were on Facebook won’t help your Facebook video’s engagement as expressed by the 478% more shares Facebook native videos have than external video links, in a study by Quintly. Uploading engaging short native videos will do wonders for your business! For more information about how social media videos can help your business, check out more tips in the article!
Credit: Written by Sean 7 Social Media Video Marketing Tips for Your Small Business