Curious how you can drive engagement and increase brand awareness to your business? If you’re a business owner or creative and you haven’t implemented video marketing yet, then you’ll need to read this article! Video marketing is growing rapidly, and utilizing it for your business is necessary for 2020 as it gives consumers a story behind a product, brand, or event. This article lists out six reasons why video marketing is essential for your business and marketing strategy because not using video could make your business miss on securing connections and opportunities with consumers. The 6 reasons summarized are that people prefer to watch videos as it helps deliver your message, strengthens your brand identity, helps with your search engine optimization, and any metrics you’ve been working on like conversions or lead magnets. Your consumers will remember watching the videos you make and can share it on other social media platforms. The article lists a few statistics to further explain why video marketing is important. Two that stand out are that “72% of customers prefer to learn more about a product by watching a video.” and “81% of businesses are using video as a part of their online marketing strategy”. These statistics should give you motivation and ideas on what to create. The videos you create don’t have to look professional; instead, there are apps and tools to assist you in creating a simple good quality video. Reach your audience better through consistent videos that tell a story.

Credit: Ted Sellers Why is Video marketing so important in 2020