Do you need ideas on how to optimize your videos and increase conversions from your videos? Video consumption is rapidly increasing, and companies have taken advantage of this growth by uploading engaging content via social media platforms. Marketers have seen the value videos have in their business and have invested more resources into videos for their content strategy. The following trends and tips are here for you to consider putting into your own video marketing strategy.

The world has had to adjust in how we perform our daily tasks, and shopping is one of those tasks. As companies continue to evolve, videos are taking center stage on social media. More platforms have released features with videos and augmented reality has helped customers interact with the products without physically touching them.

If you’re looking for content ideas, lean into your customers! User-generated content is extremely influential and beneficial for you and your audience. Customers love seeing customer reviews and testimonials. It not only builds trust, but it’s also authentic and helps you understand your customers more. To ensure you post relevant user-generated content, perform market research and social listening tactics. Invest in a video content strategy to increase your sales and conversions. Monitor the platforms your target audience frequents the most, keep updated with the ongoing trends, and post engaging videos your audience will love.

Credit: Gabrielle Wright Video marketing trends to cut through the noise in 2021