"If you have only shot wedding videos and then you want to make a brand promo, there is a bit of a disconnect, you know? But if you think, right now, like "Hey! What are people going to need? What businesses are open? Or what are the current problems right now?" and if you explore that a little bit and you're willing to adapt or change what you're doing or what you're offering or..."
This quote from Reema Dutt highlights how being agile and adaptable to change helps pinpoint what the current needs are in the respective industry. Reema is the co-founder and head of business development at Luminoustudios, an all-female video production company who has worked with brands such as Polaroid, UC Irvine, Google, The Smithsonian Institute, and Fiverr. Listen to this amazing podcast episode again as we explored topics of transitioning from filmmaking to producing branded content, the importance of balancing business with creativity, the process of building and managing a media agency, and how she gets her inspiration from conversations and analyzing ads.
The full episode is on Apple Podcasts at Creative Haven Here: Building A Media Agency, Balancing Business And Creativity And Adapting to Covid-19